Web User Statistics

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Web User Statistics
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Stats Rules

• All numbers in visitors vs. visits.
• Stats not tracked in Analytics do NOT have VISTA
  data.
• Other disparities connection speed, resolution,
  ability to track stats over time

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DUKE.EDU

• 2007 stats 3.6 million unique users 7.3
  International 75 traffic is non-Duke
• Pages with Highest Traffic?

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Duke.edu top pages 2007
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DUKE.EDU 1st Quarter 08 vs. (1st Quarter 07)

• Browsers
• IE 63(67) 6.0 34(49) 7.0 29(18)
• FF 28(23) Adoption rate of updates is
  immediate.
• Safari dropped from 166k 86k Mozilla increased
  20k 145k

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DUKE.EDU 1st Quarter 08 vs. (1st Quarter 07)

• Platforms No Vista Info available
• WIN XP 74(81)
• OSX 13(10) Linux steady at 0.73
• WIN 2000 increased from 5-6 NT from 0.3 - 5
• Screen Resolution
• 800x600 4 (6) 1024x768 39 (48) 1280x800 18
  (11)

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Duke.edu Stats

• Browsers IE 65 v.6 still leader Firefox 25
  upgrades are immediate Safari use is dropping
  Mozilla on rise
• OS XP use is dropping and NT use increased by
  3 OSX 3 Linux steady at .72
• Screen 800x600 4(6) 1024x768 leads but
  dropping all growth in even larger

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DukeToday

• 2007 traffic 176k unique visitors 70 Duke
  traffic 2 International
• When redesigning a current site how do you judge
  what doesnt need fixing?

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DukeToday top click throughs 2007

• 1.Working at Duke -- 62,456
• Duke Student Dies in Bicycle Accident - 536
• Where to eat on campus during winter break - 497
• Reported employee deaths for April - 484
• Looking back at the lacrosse case - 470
• Duke student found dead Tuesday 438
• Conclusion Obituaries and dining are incredibly
  and consistently popular

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Perkins

• Site traffic 2 million unique visitors mostly
  Duke traffic
• Browsers IE 67 (1,344,001 )of which v.6 (64)
  v.7 (34) FF 28 (552,106) Safari 7 (133,114)
• OS public terminals in Library are XP WinXP
  78 OSX 10 VISTA 7

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DukeHealth.org03/01/07 02/26/08

• Site traffic 1.3 million visits 85 non-Duke
• If non-technical reports are key you need the
  right tool

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DukeHealth.org

• Browsers IE v.6 (52) v.7(28) Firefox (15)
  Safari (4)
• OS WIN 93 (XP 80, Vista 5) OSX (7) iPhone
  466 (.03)
• Connection Dialup 1 Cable (30), T1 (28), DSL
  (17)
• Screen 800x600 (9) 1024x768 (50)

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Conclusions

• Browsers
• IE is used by roughly ¾ of Duke users and
  gradually dropping gt Firefox Reminder IE no
  longer supported for Macs.
• Connection Broadband is here but watch Intl.
• OS OSX is gradually gaining but WinXP still
  reigns.
• Screen Resolution
• Dont dumb down designs for lowest common
  denominator 800x600
• Why?

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Resources

• Local webmaster
• Blackwell Interactive http//oit.duke.edu
• Webtrends
• Sawmill
• AWStats
• Analytics