The TWO-FACTOR Theory of Emotion

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The TWO-FACTOR Theory of Emotion

• Arousal Appraisal

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Schachter Singer

• Proposed a Jamesian theory of emotion
• Captured ideas related to the importance of
  feeling, appraisal, social elements in the
  experience of emotion

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Two-Factor Theory of Emotion

• Schachter and Singer proposed that emotion
  consists of
• 1. Physiological Arousal (Autonomic Arousal)
• 2. Situationally-Appropriate Cognition
  (Appraisal)

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Two-Factor Theory of Emotion The Experiment

• A Study on Suproxin, A Vision Vitamin
• Independent Variables
• Arousal Injections (Adrenaline or Not)
• Situation Information (Happy or Angry)
• Appraisal Information (Informed, Ignorant,
  Misinformed)

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Results
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Two-Factor Theory Legacy

• Excitation Transfer Theory
• The idea that arousal from one event can transfer
  to a later event