1
I Am My Brother's KeeperA Distributed Model
of Consumer Protection and Self-Regulation

• Jules Polonetsky
• Chief Privacy Officer
• AOL LLC
• The Privacy Symposium
• August 22, 2007

2
Pharmacy Sponsored Links in AOL Search

• AOL receives online pharmacy sponsored links from
  Google.
• Pharmacies must be approved by third-party
  verifier, PharmacyChecker, to appear.
• Link from pharmacy site lists its PharmacyChecker
  rating.

3
TRUSTe Trusted Download Program
4
Network Advertising Opt-Out
5
Network Advertising Opt-Out