Sales

1
Sales
2
Types of Selling

• Business to Consumer (B2C)
• Personal selling
• Telemarketing
• Business to Business (B2B)
• E-commerce

3
Feature Benefit Selling

• Matching characteristics to peoples needs and
  wants
• Feature
• Benefit

4
Buying Motives

• Rational Motive
• Emotional Motive
• Social approval
• Recognition
• power

5
Types of Decision Making

• Extensive
• Need a lot of information
• Limited
• Need some information
• Routine
• No or very little information needed