????????????????? ????

1
???????????????????????

• ????????????
• ???
• Tel [phone]
• mailto ckfarn_at_mgt.ncu.edu.tw
• http//www.mgt.ncu.edu.tw/ckfarn
• 2006

2
????

• ??
• ?????
• ??
• ????
• ??????????????
• ??

3
????

• ????
• ????
• ?????????????
• Subject 2006EB_??_??
• ?????

4
????

• ?????
• ????????
• ????????????
• ????????????
• ??????

5
??

• ????
• ????

6
?????
??
??
7
??????

• ?????????,??????????
• ????????????

8
IT ???

• ????????

?????????????!
9
?????????

• ??????????
• ?????
• ?????
• ???

??? Internet
????????????????
?????
10
????

• ?????
• ??
• ?????????????
• ??
• ?????????????????
• ?????

????
????
????
????
??
??
??
??
??
??
????
11
??????

• 1995????????????????????eC (e-commerce)
• ????????????
• 2000?????,??eC??????,????,?????
• eC ????????, ?????eB ????????(e-business)

12
2000?,?????

• ??210?????????2000????,??????15???????????
• ???, 2001/1/3
• ??eBay, Amazon, Priceline, Buy.com????????600-1000
  ??????????????,???????
• ZDNN.com Feb 20, 2001

13
????(????4???)
eToy Priceline Buy.com

?????? 3/7/2001????????? ?????? ??????
14
????(????4???)
Cisco 3Com

???? 19.16 -- 9/2004 ???? 4.30 -- 9/2004
15
????(????????4???)
Yahoo Amazon eBay

???? 33.46 -- 9/2004 ??????? 42.96-- 9/2004 ???? 93.10-- 9/2004
16
????(????1-4???)
Sina?? Sohu?? Giga?????

?????????? ???????? ????
17
2000???????eC??

• ????????117?
• AOL??(2.6???)???????46???,??????84
• Amazon 10?,??50

18
?????????????

• ?????,????????????????
• BarnsNobel vs Amazon
• Wal-Mart and K-Mart vs Amazon
• Toys-R-us vs eToy
• ????????????
• eC, ??????(?????????)

19
??????(??4???)
Amazon Barnes Nobel

??????? ?????? 1999?????
36.11-- 9/2003
20
??????(??4???)
eToy Toys-R-us

?????? 3/7/2001?? ??????? 2000?????
13 9/2003
21
??????(??4???)
Amazon Wal-Mart KMart

??????? ??????? 2000????? ??????? 2000????? 2002/2-7????
52.48 9/2004
22
???????
?????????
23
????

• ????
• ???
• ???????!
• IT-centered Business Model
• ??!

24
eBay

• ??????????
• ????????????
• C2C???????

25
Yahoo

• ?????????
• ????
• ??????
• ??????
• ??????

26
Amazon???????

• ??????
• ???????,???????,????
• ????
• ??????,???????
• ??????,?????????

27
??

• ??????????
• ????????
• ?????????
• ?????????
• ??????
• ????????
• ??????,????
• ?????????
• ?????????????

28
??????????
??
??
??
??
??
??
??
??
??
29
????

• ??(??)
• ???
• ??
• ??
• ????????????????
• ???,?????????

30
???/???????
?? ?? ?? ???

???? ???
????
????
???? ??
????
???? ??
????
????
???? ??
31
?????????????

• ??,???????????
• ??????????
• ???????
• ????
• ???

32
???????
???,??????, ??????????? ??????
??
????
??????
??
?
??
?? ??
??
??
????
2K AD
0 AD
2K BC
33
?????

• ??????gt????
• ??????gt????
• ??????gt????
• ?????
• ????

34
??????

• ????
• ??????
• ??????
• ?????
• ?????????????
• ????????????????
• ??????
• ??????

35
??????????

• ??????????
• ????????? 3-4
• ???????
• ??
• ???????24????
• ???
• ????????
• ???????7/11??
• ???????
• ???????????

36
???????

• ?????????????
• ????????????????
• ????????????
• ???????????
• ???????????????

37
??????

• Business-to-business (B2B)
• Businesses make online transactions purchases
  with other business
• Business-to-consumer (B2C)
• Online transactions between businesses and
  consumers
• Business-to-employee (B2E)
• Information and services made available to
  employees online

38
????????

• ?? B
• ??? C
• ?? G
• ?? E
• ??????
• B2B
• B2C
• G2B
• B2E
• B2B2C
• .

39
?? B2C ??????
40
?? B2B ??????
41
?????????????
Billion US
??(????)
Sources eMarketer, February 2002Source
eMarketer, April 2003
42
??B2C????????200?
B2C????????
????????
???????MIC,2003?6?

• ??????????SARS?????, 2003??????????????,??????????
  ?????????,?2003???2002???15.44

43
?????????????????
??????
?????
2000-2004? WW Total EC CARG79
????eMarketer,Forrester Research,??? MIC
,2001?12?

• 2001?????????3?,2004????2???,????????
• 2001???EC????1.23???,2004????5???,?????

44
eC???
Virtual product
Digital Product
Virtual process
Digital process
Physical Product
Physical process
Virtual delivery agent
Physical agent
Digital agent
45
????????(B2B eC)

• ???????????
• ????
• ??????????
• ?????????
• ??????????,??????
• ????????
• ???????
• ?????????????

46
B2B?????????

• ???????OEM/ODM????
• ????????
• 7???????
• 95595????5????
• ???????
• 983 ? 982 ? 1002!!
• ?????????,????
• e.g. 200????,60????????50???30?????????16???10??
• ??????????????6???

47
?????????????
???????????
?????? ???????
???
???
???
???
???
???
???
???
48
Dell ? Direct Model
????
????
Supplier
Supplier
Factory
Customization
Factory
Warehouse
Customization
50days
Whole Seller
5-7days
Customer
Retailer
Customer
49
???????

• ??
• ????
• ??
• ????
• ????(??????)???(??????)

50
?? e ????
????
???? EC
????
???? KM
????? SCM
?????? ERP
?????? CRM
???
??
????BI
????? EB
WEB ? IT ??
????
???? Maleck ?????????
51
Electronic Commerce Terms

• E-business
• EC defined from these perspectives
• Communications
• Business process
• Service
• Online
• Collaborations
• Community

EC