??????????????? (Data Mining)

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??????????????? (Data Mining)

• ?????? ????? ???????
• pitchaya_at_centillex.com

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???????????????

• ???????????????????????????????
• ???????????? Data Mining
• ???????????????????????????
• ????????????????????????????
• ???????????????????????????????????
• ????? Data Mining ?????????????

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???????????????????????????????

• ??????????????????? (Data Collection)
  ???????????????????? (Database Creation) - (???
  1960)
• ??????????? File ???????????

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???????????????????????????????

• ?????????????????????? (Database Management
  Systems) - (1970 - ????????????? 1980)
• ????????????????????????? (Hierarchical Database
  System) ???????????????????????????? (Network
  Database System)
• ???????????????????????? (Relational Database
  System)
• ????????????????????????????? (Data Modeling
  Tool)
• ???????????????? (Indexing)
• Query Language

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???????????????????????????????

• ??????????????????? (User Interface) ?????????
  (Report)
• ??????????? Query (Query Processing)
  ???????????????????????????? Query ?????????
  (Query Optimization)
• ????????? Transaction (Transaction Management)
• ??????????? Transaction ??? On-line (On-line
  transaction processing - OLTP)

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???????????????????????????????

• ????????????????????
• ????????????????? Web
• Data Warehousing ??? Data Mining

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???????????????????????????????

• ???????????????????? - (?????????????? 1980 -
  ????????)
• ????????????????????? (Advanced Data Model)
• ???????????????????????? (Application-oriented)

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???????????????????????????????

• ????????????????? Web (Web-based Database
  System) - (??? 1990 - ????????)
• ????????????????? XML (XML-based Database System)
• Web Mining

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???????????????????????????????

• Data Warehousing ??? Data Mining - (???????????
  1980 - ????????)
• Data Warehouse ???????????? OLAP
• Data Mining ??? Knowledge Discovery

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???????????????????????????????

• ?????????????????????????????? (Integrated
  Information System) - ( 2000 - )

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Data Mining
????????????????? ???????????
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Data Mining
???????????????????????????
Knowledge
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Data Pyramid
Knowledge
Information
Data
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Data Mining

• Data Mining ??????????????? (Knowledge)
  ?????????? ???? ?? (rule), ?????? (pattern),
  ???????? (constraint) ????????????????????????????
  ????
• Data Analysis, Data Archaeology, Data Dredging ...

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Data Mining
Statistics
Database
Machine Learning
Data Mining
Data Warehouse
Pattern Recognition
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Database Query VS Data Mining

• ?????????????????????????????? 1000
  ?????????????????
• ??????????????????????????
• ??????????????????????????????????? 10000 ???

• ????????????????????????????????????
• ?????????????????????????????????????????????
• ?????????????????????????????????????????????????

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???????????????????????????

• Knowledge Discovery in Databases (KDD)
• ????????????????????? (Knowledge)
  ??????????????????????????????????????????

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?????????????????????????????????
Evaluation andPresentation
Knowledge
Data Mining
Selection andTransformation
Cleaning and Integration
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?????????????????????????????????

• Data Cleaning
• Data Integration
• Data Selection
• Data Transformation
• Data Mining
• Pattern Evaluation
• Knowledge Presentation

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Data Cleaning

• ???????????????????????? (Noise)
  ???????????????????

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Data Integration

• ????????????????????????????????????????????

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Data Selection

• ??????????????????????????????????????????????????
  ????????????????

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Data Transformation

• ??????????????????????????????????????????????????
  ??? Data Mining

-2, 32, 100, 59, 48 -0.02,
0.32, 1.00, 0.59, 0.48
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Data Mining

• ??????????????????? (Pattern) ??????????????

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Pattern Evaluation

• ??????????????????????????????????????

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Knowledge Representation

• ???????????????? (Knowledge) ??????????? User

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????????????????????????????

• Relational Database
• Data Warehouse
• Transaction Database
• Object-Oriented Database
• Object-Relational Database
• Spatial Database

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????????????????????????????

• Temporal Database
• Time-Series Database
• Text Database
• Multimedia Database
• WWW

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???????????????????????????????????

• Predictive
• Descriptive

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Predictive

• Classification
• Regression
• Prediction

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Regression
??????
??????
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Descriptive

• Clustering
• Summarization
• Association

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Clustering
??????
??????
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????? Data Mining ?????????????

• ???????????????????????????????????????
• ???????????????????????????
• ????????????????????????
• ?????????????????????????????????????????????