Product Launch Live Workshop

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Product Launch Live Workshop

• Call 2 - List Building

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List Building Rule 1

• Always Focus On List Building
• Your list building metrics are among the most
  important metrics in your business
• Key metrics
• Whats a subscriber worth
• Opt in
• Unsub rate
• List growth

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Your Two Lists

• Prospects
• Clients

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Groundwork 1 Testing

• I have done more testing around opt-in rates than
  ANY other metric.

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Groundwork 2 List Hosting

• The best choice
• ProFollow.com
• http//www.ProFollow.com

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List Building Formula
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Conversion

• Squeeze Pages
• Pop ups
• Subscription boxes

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Squeeze Pages 1
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Squeeze Pages 2
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Pop Ups 1
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Pop Ups 2
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Pop Ups 3
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Subscription Boxes 1
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Subscription Boxes 2
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Subscription Boxes 3
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Traffic

• Natural traffic
• Pay-Per-Click
• Joint Ventures

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Using Natural Traffic 1

• Natural search traffic
• Articles
• Links, forums, and everything else

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Using Natural Traffic 2

• Offer a mini-course
• DHTML pop-ups
• Example at www.surfnetkids.com
• DHTML pops are included with ProFollow.com.
• or you can buy DHTML pop software at
  www.focusgenerator.com
• Links, forums, and everything else

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Seed List, part 1

• Create a blog. Use Wordpress.org.
• Do basic keyword research for your niche.
• Write at least one blog post (250 to 400 words)
  per day. Focus on one keyword phrase per day.
• Use the keyword phrase in the blog post title,
  and use it in the first and last paragraph of the
  post.
• You will start to generate search engine traffic
  within a couple of weeks (maybe sooner).
• Go make intelligent, value-added comments in
  other blogs in your niche. This will generate
  traffic, exposure, and links.

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Seed List, part 2

• Put up an opt-in form on your blog, and a DHTML
  pop.
• Test the copy on the opt-in form, and test the
  DHTML pop.
• If you get 100 people per day to your blog
  (which isnt hard to do), and get a 10 opt-in
  rate (which isnt hard to do), then you will get
  10 subscribers per day.
• 10 subscribers a day is 300 per month. That is a
  great start, and its enough to build a business
  on.
• As your list grows, you will gain traction and
  momentum.

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Using Pay-Per-Click

• Send traffic to squeeze page
• Its a numbers game, whats a subscriber worth?
• The Google Slap

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Using Joint Ventures 1

• The single fastest way to build your list and
  your business
• You are going straight to the people with current
  lists and incenting them to promote for you.

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Joint Venture Models 1
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Joint Venture Models 2
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In One Slide

• Optimize Opt-In Conversion
• Optimize Relationship With List
• Start Building Natural Traffic
• Start Using PPC
• Find JV Partners