1

• Street children. Press media
• Category M2. ?????-??????? ??? ???????? ???

2

• BRIEF
• The problem of street children in Ukraine is
  reaching a catastrophic dimension. Due to
  non-official data there are about 200 000
  homeless children in the country.
• For pity, people try to escape from them.
  According to the Unicef report, police even
  gathers street children together and removes them
  outside the city. Today Caritas Found needs the
  involvement of the society to support homeless
  children with attention and donations. Here we
  will make people act.

3

• SOLUTION
• People try to escape from children living on the
  streets. So what are we doing with something we
  do not want to see? We simply remove it. In the
  way we tempt people to rip off the picture in the
  magazine in the impulse of removing it, we
  create an awareness, which will make people
  think.

4

• So we stick small non-standard pictures in the
  shape of a street child directly on the
  magazines article. People percept it as spoiling
  of the article and try to remove the insert, but
  then they get the message on the backside of the
  picture that they are escaping the problem but
  not salving it!

5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14

• Thank you!