BUSINESS TOURISM in BOURNEMOUTH

1
BUSINESS TOURISM in BOURNEMOUTH

• BIC/Pavilion
• Bournemouth International Conference Bureau
  (BICB)

2
Business Tourism

• BIC leads on delivering Large Conventions, 500
  Exhibitions, Large Corporate and Public Events
• BICB leads on delivering smaller Conferences,
  Meetings, Seminars, Courses and Hospitality
  Events Many of which take place in hotels and
  venues
• BICB Delegate Reservations sources delegate
  accommodation for BIC events

3
Business Tourism

• In 2008/09, Bournemouths Business Tourism was
• valued at an Economic impact of 115 million
• - BIC/Pavilion directly contributed 70
  million
• - BICB Hotels/Venues contributed 45 million
• - 149,815 residential delegates/Exhibition
  visitors
• - 116,877 day delegates/visitors
• - 349,621 bednights

4
Business Tourism

• A Delegate can spend between 120 and 460 per
  day, when attending a UK Conference (Visit
  Britain Research Sept 2006)
• The BIC/Pavilion directly and indirectly sustains
  more than 4,100 FTE jobs in Bournemouths
  Tourism, Leisure, Hospitality and Retail sectors

5
Business Tourism

• Key
  Target Sector Types
• BIC - National Association Conventions x
  350 delegates
• - Corporate Conferences/Presentation
  s
• Midweek Minimum 2
  days/nights
• - Regional Public Exhibitions
• Weekends Minimum 3 days
• - National/Regional Trade
  Exhibitions
• Midweek Minimum 2 days
• BICB - Corporate Events, up to 300
  delegates.
• - Business Meetings, Training,
  Seminars, Hospitality
• Residential/Non-residential,
  2.5 hour drive time
• 
  

6
Business Tourism

• Primary Target Sectors
• BIC Political, Union Local Government.
• Medical (Pharmaceutical, Health,
  Nursing)
• Financial Insurance
• National Associations, Societies,
  Royal Colleges,
• Federations and Institutes
• BICB Financial, Insurance, Specialist
  Training, AGMs,
• Dinners, Social Functions,
  Networking Events

7
Business Tourism

• Current Trends/Challenges
• Corporate events Smaller, fewer, less
  frequent.
• Association events Similar number, but
  fewer
• delegates,
  shorter tenancy
• Exhibitions Smaller in size and tenancy
  Regional
• shows have cancelled.
  Wedding shows
• unaffected!
• Entertainment events have remained popular,
  with minimal price resistance for top-line acts
• Generally, secondary spend on all events has
  reduced

8
BIC/PAVILION

• Opportunities.
• - Arms-length Management Option
• - Improve Customer Relationships
• - Maximise Domestic Client Base (Price/package
  flexibility, VFM)
• - Diversification
• - Investment
• - Rationalise Venue vs Destination services
• - Manage own events leisure/activity-based