The Tour Product

1
The Tour Product Element Suppliers
2
A Tour Defined

• A tour is more than its elements putting together
  by the tour operator, marketed by the wholesaler,
  and sold by a retailer, includes tangible and
  intangible benefits to the traveller that make
  the experience something special in a persons
  life

3
Types of Tours

• Inbound tours
• The tours made up of local travel elements and
  are offered to the local community and people
  from other countries coming into that
  destination.
• e.g. Flavours Of New Asia -Singapore
• Frequency Tuesdays - Fridays Timing
  930AM - 100PM
• PickUp From 900AM
• Price S30.00 (Adult) / S15.00 (Child)
• We'll walk you through a SPICE GARDEN -the
  original site of the first Botanic Gardens. We'll
  then visit the PERANAKAN HOUSE EXHIBIT at the
  NATIONAL MUSEUM and see what kept the womenfolk
  out of the public eye just decades ago, and
  contrast this with a scene at the GEYLANG SERAI
  WET MARKET, where shrewd housewives jostle to
  ensure that only the freshest food get laid out
  at the dinner table..

4
Types of Tours

• Outbound tours Tours sold to local community and
  organise them to another country for a trip that
  may last for one to several days.
• e.g.Bintan Mana Mana Beach Club
• 2 days one night package (cost person)
• Single S280.00 Twin S215.00 Triple
  S200.00
• Note Rates are inclusive of one night
  accommodation, Western breakfast, 2-ways
  transfer, 1 tour and 1 lunch and subject to
  change without notice. All nationalities are
  required to possess a passport that is valid for
  at least 6 months and shared passport holders
  must travel together. ...

5
Elements of a Tour

• Transportation
• Lodging
• Dining
• Sightseeing/guide service
• Attractions
• Shopping

6
Elements of a Tour

• Transportation
• Motorcoach ground transportation for short
  distance
• ( less than 700 miles. )
• Can transfer large group of people, convenient,
  cheap, comfort, (road and traffic conditions)
• Aeroplane transporting people great distances,
  especially international travel.
• Fast, comfort. But risky, miss the landscape
• Train long distance domestic travel.
• It is preferred by tourists who have time and
  dont want to miss the landscape.
• Minicoach / van most often used to provide
  transfers
• Water transport.

7
Elements of a Tour

• Lodging
• Level of service
• World class (5 star) best in luxury, amenities,
  and service
• Ritz-Carlton, Four Seasons, Hyatt Regency
• First Class (4 star) offer standard level of
  amenities and services
• Westin, Concorde, Merchant Court

8
Elements of a Tour

• Standard (3 star) offer standard level of
  service, property can be of first class, charge
  lower rate because of the age.
• e.g. Peninsula, Excelsior
• Economy (1-2 star) limited service, lack of
  recreational facilities especially.
• e.g. Hotel 81, Lion City Hotel, Strand Hotel,
  Bencoolen Hotel
• Size, and Location

9
Elements of a Tour

• Dining
• Food and Drink as a tourist attraction.
• Singapore Sling in Singapore
• Din Sim in Hong Kong
• Beijing Duck in Beijing, China
• Food and Drink as adding value to the tour.
• Theme dinner, Dinner at a famous restaurant in
  the area
• Food and Drink as special experience
• Dining with local family
• Food and Drink for cutting price
• Food and Drink for saving time
• Quality and variety of food and drink

10
Elements of a Tour

• Sightseeing/Guide service
• Natural beauty of the area
• Places reflecting local culture and history
• Places/sites reflecting life of local people
• Unique objects (such as a building, flower or
  anything special)
• Guide service definitely enhance the tour

11
Elements of a Tour

• Attractions
• An attraction is a pulling factor that attracts
  the tourists to come to the destination. It often
  requires an admission ticket or advance
  reservation.
• Unique natural scenery
• Exotic culture
• Man-made world wonder
• Best place for certain activity in the world
• A famous place (can be famous for anything)
• Others

12
Elements of a Tour

• Shopping
• Anything not available at home country
• Anything better than that at home country
• Anything cheaper than that at home country
• Anything origin of the destination
• Anything that can remind you/others of your visit
  of the destination

13
Element Suppliers

• Transportation
• Airlines
• charter services
• scheduled services
• Water transport
• cruise
• ferryboat
• Land transport
• rail services
• coach operators

14
Element Suppliers

• Lodging
• Hotels offer full services, rate can be very
  different with differences in level of service,
  location etc.
• Motels usually near the highway and with parking
  space near the room.
• Guest houses budget accommodation
• Lodge usually located in resort areas, less
  formal in both service and decor.

15
Element Suppliers

• Dining
• Speciality theme restaurants
• Dinner theatres
• Local food restaurants
• Quick service restaurants
• Others
• Sightseeing/Guide Service
• Tour operators
• Freelance guides (Tour Guide Association)

16
Element Suppliers

• Attractions
• Protected historical sites
• Theme parks
• Museums
• National parks
• Zoo/safari park
• Shopping
• Souvenir shops
• Studios
• Workshops
• Others