Tour Operations Management

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Tour Operations Management

• HND Travel and Tourism Course

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Welcome!!!!!
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Table of content

• Introduction5
• P3.1 Evaluate the planning decisions taken for
  the design of a selected brochure.6
• Planning of HDC International Brochure7
• Apart from planning decision, requirements in
  brochure designing.8
• P3.2 Assess the suitability of alternatives to a
  traditional brochure for different types of tour
  operator9

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Table of content

• The adoption of various methods include..10
• P3.3 Evaluate the suitability of different
  methods of distribution used to sell a holiday
  for different types of tour operator.
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• Conclusion.12
• References.13

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introduction

• The importance of brochure varies from company to
  company and the way they take brochure as a
  promotional tool or not. Although brochure of the
  tourism company helps in guiding the tourist in
  an effective manner in selling their holidays and
  E-brochure is being increasingly used today by
  many of the tourist for their convenience,
  whereby package holidays are often sold by the
  travel agents.

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P3.1 Evaluate the planning decisions taken for
the design of a selected brochure.

• Brochure related to tourism, its design requires
  a real understanding of psychology of audience
  and what they are looking for in that tourism
  brochure. The planning process of the brochure
  design begins with the first impressions and
  works in a way making base of content, colours,
  photos and many more items. The brochures are
  available in various ways as online, websites and
  virtual tours of destinations which help in
  making the places available to potential
  customers.
• .

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The planning of HDC International brochure
considers three primary objectives before its
design as

• Learning Objectives- The kind of information
  which the brochure is going to present is being
  quantified with the help of learning objectives.
• Emotional Objectives- These objectives are based
  on meeting the customer requirements emotionally.
• Behavioural Objectives- These objectives are most
  important for attracting the customer.

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Apart from planning decision, requirements in
brochure designing

• Point size
• Font
• Brochure Folds
• Paper Texture
• Paper Selection
• Paper Finish being flat and non- glary
• Photos and Graphics to be used to attract the
  potential customers.

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P3.2 Assess the suitability of alternatives to a
traditional brochure for different types of tour
operator

• Apart from traditional brochures the tour
  operators have their focus on marketing their
  products with adoption of various ways.

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The adoption of various methods include

• Own websites.
• E Brochures
• TV
• Radio
• Newspaper
• Magazines
• Videos on internet
• Pictures on internet

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P3.3 Evaluate the suitability of different
methods of distribution used to sell a holiday
for different types of tour operator

• Travel Agents
• Direct Distribution Method
• Directly to the Customer

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Conclusion

• The E Brochures help in gaining information about
  the tactful utilization of holiday packages, the
  services and analysing the budget of the holiday
  worldwide. It gives the raw look of the type of
  holiday we want to design for us.

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References

• HDC International (I), About Heritage Destination
  Consulting, Online, Available
  http//www.heritagedestination.com/about.aspx
  Accessed 8 April 2014
• HDC International (II), HDC Quick Guide to
  Tourism Brochure Leaflet Design, Online,
  Available http//www.heritagedestination.com/broc
  hure-design.aspx Accessed 3 April 2014

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• Business Strategy Casebook, Volume2,Reaching the
  Consumer - the Changing Nature of Travel
  Distribution, PDF, Availablehttp//tutor2u.net/
  business/leisure_travel_tourism/Travel_Agency_Dist
  ribution.pdf Accessed 5 April 2014

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