Business and Administrative Communication

1
Business and Administrative Communication

• MGM 3111
• Distance Learning Program
• Faculty of Economics and Management
• Universiti Putra Malaysia

2
Unit 1 Organizational Communication

• Importance of business communication
• Communication process
• barriers
• listening
• Organizational documents
• Effective documents
• benefits
• costs
• criteria

3
Unit 2 Business Writing

• Criteria
• purposeful
• economical
• reader-oriented
• Audience analysis
• types
• adaptation

4
Unit 3 Writing Business Documents

• Phase 1
• purpose
• audience identification
• message adaptation - reader benefit
• - you-attitude
• - simple language
• - non-bias language
• - positive emphasis
• - polite

5
Unit 4 Research, Organize and Compose

• Phase 2
• research sources of information (primary
  and secondary)
• organize cluster, outline, pattern
• compose impact, word choice, sentence
  structure, paragraph

6
Unit 5 Revise, Evaluate, Proof read

• Phase 3
• revise - clear, conversational, concise,
  parallel
• proof read - spelling, grammar, number,
  punctuation, format
• evaluate - purpose achieved?
• - feedback
• - read aloud

7
Unit 6 Basic Business Message Patterns

• Direct
• request or inform message early
• elaborate or explain
• close positively
• Indirect
• begin with a neutral note
• provide justification
• close with a friendly note