Business and Administrative Communication Chapters 7 -15

1
Business and Administrative CommunicationChapters
7 -15

• MGM 3111
• Distance Learning Program
• Faculty of Economics and Management
• Universiti Putra Malaysia

2
Unit 7 Direct Approach Messages

• Begin with your request
• Provide information or details of the request
• Close with a positive note
• e.g. refund

3
Unit 8 Negative Messages

• 2 approaches
• (a) Indirect
• Buffer (pemampan)
• Reason
• Negative news
• Close

4
Unit 8 continued

• (b) Direct
• Something overlooked
• Company policy
• Receivers request
• Requires firmness
• e.g. final reminder on loan

5
Unit 9 Persuasive message

• Purpose
• Adoption (mengguna-pakai)
• Continuance (meneruskan)
• Discontinuance (tidak meneruskan)
• Deterrence (mencegah)

6
Unit 9 continued

• Techniques
• Reasoning
• Credibility
• Emotional appeal

7
Unit 10 Documents

• Document materials paper, envelope
• Document format

8
Unit 10 continued

• LETTER format
• Block
• Modified block
• AMS simplified

9
Unit 10 continued

• Letterhead
• Date
• Receivers address
• Salutation
• Subject line
• Signature
• Typed name

10
Unit 10 continued

• MEMO
• Date
• To
• From
• Subject line

11
Unit 11 Reports

• Parts of a report
• Preliminary
• Body
• Conclusion

12
Unit 11 continued

• Writing a report
• Convincing
• Effective
• Coherence

13
Unit 12 Visual Aids

• Function
• Purpose of use
• Types of graphics in visual aids
• Data in text
• Data in chart graphs, table

14
Unit 12 continued

• Other visuals
• - maps
• - pictures

15
Unit 12 continued

• Effective visuals
• Simple content and design
• Consistent
• Color
• Border

16
Unit 13 Oral Presentation

• Preparation
• Practice
• Delivery

17
Unit 13 continued

• Preparation
• Know your purpose
• Analyze your audience
• Organize your materials

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Unit 13 continued

• Practice
• Confidence
• Frequency
• Feedback
• Fillers

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Unit 13 continued

• Delivery
• Before
• During
• After

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Unit 15 Job Application

• Preparation know yourself, job market,
• recruitment process
• Resume - content, types
• Application letter solicited, unsolicited