1
Reading/Diagnosing Organizations (as last
steps in metaphorical analysis)

• Objective not to favor one metaphorical view
  but
• Seek comprehensiveness
• Seek tighter integration
• Ask better questions vis-à-vis your role in the
  organiztion

• Establish story-line among pertinent metaphors
• in sequence select one as dominant and others as
  supportive consider the questions that arise
  from each frame
• ...make some concluding determinations

2
Plot all ideas by social purpose of organization
To encourage social change
.
.
.
.
Dots represent particular theories
To preserve existing social order
3
Plot all ideas by the nature of social knowledge
Classify all ideas by social purpose
of organization
Dots represent particular theories
.
.
.
.
.
.
Subjective (socially constructed)
Objective (hard fast)
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(Burrell and) Morgans Paradigms
change
.
.
.
RadicalHumanist
RadicalStructural
subjective
objective
.
.
Functionalist
Interpretive
.
.
Query Where do the various metaphor fit?
keep status quo
5
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