Tommy Wahyudi

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• Tommy Wahyudi

Indonesian Operators Popularity in WWW
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Table Of Contents

• Measuring Popularity
• Measuring Popularity Using Google
• Measuring Popularity Using Alexa
• Measuring Popularity Using Wikipedia
• Wrap Up Google Vs Alexa
• Conclusion
• Recommendation

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MEASURING POPULARITY
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How to Measure Popularity

• Market Survey ?
• Research Company ?
• Subscribers number ?
• Introducing new method

Search Engine
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Tools

• Google (www.google.com)
• Google Trends
• Google Search Engine
• Alexa (www.alexa.com)
• Wikipedia (www.wikepedia.com)

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Who to measure ?

• Telecommunication Companies
• Telkomsel (www.telkomsel.com)
• Indosat (www.indosat.co.id)
• XL (www.xl.co.id)
• Telkom Flexi (www.telkomflexi.com)
• Fren (www.mobile-8.com)
• Esia (www.myesia.com)
• Three (www.three.co.id)
• NTS (www.nts.co.id)
• Smart (www.smart-telecom.co.id)

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MEASURING POPULARITY USING GOOGLE
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Google

• Web Address
• http//www.google.com
• We use this address to search the number of
  article available in Google search engine
  database
• http// trends.google.com
• We use this address to search the trend of
  certain keywords. Each time a user search for a
  keyword / term then Google will increase search
  quantity to one for the keyword / term. The
  comparison can be done by just entering the
  keyword to compare separated by comma, example
  cdma, gsm. This input will compare the number of
  user who search using keyword cdma with number of
  user who search using keyword gsm
• Google is number one search engine according to
  many surveys. Google offers simplicity yet speed
  and accurate search.

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Google Trend (GSM vs CDMA)
People Search about CDMA more than GSM
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Google Trend (GSM Operators)
XL aggressively campaign new tariff
Telkomsel and Indosat are stable
3 Launch (1st quarter, 2007)
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GSM Popularity Result (until year 2008)
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Google Trend (CDMA Operators)
Esia dominating the market. Flexi and Starone are
busy migrating to 800 mhz
Esia offering talktime and Rp 1.000 per jam
Flexi as the first CDMA player start to capture
customer attention
Starone new campaign attract customers. Offering
Ngorbit campaign
Fren slowing down..not aggressively offer new
campaign..focusing on their network expansion
Smart Telecom enter the market. End of 2007
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CDMA Popularity Result (until year 2008)
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Google Search (Telkomsel)
Keyword telkomsel
749.000 Articles for telkomsel
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Google Search (Indosat)
Keyword indosat. Exclude im2 and m2
1.270.000 Articles for indosat. This is probably
because Indosat have many products and
affiliation companies
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Google Search (XL)
Keyword XL
430.000 Articles for XL
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Google Search (Three)
Keyword Three Operator
97.200 Articles for 3
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Google Search (NTS)
Keyword NTS
14.100 Articles for NTS
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Google Search (Flexi)
Keyword Flexi
317.000 Articles for flexi
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Google Search (Esia)
Keyword esia
385.000 Articles for esia
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Google Search (Fren)
Keyword fren
376.000 Articles for fren
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Google Search (Starone)
Keyword starone
237.000 Articles for starone
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Google Search (Smart)
Keyword smart telecom
26.200 Articles for smart telecom
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Operator Popularity Result (until year 2008)
Based on number of articles
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MEASURING POPULARITY USING ALEXA
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Alexa

• Web address
• http//www.alexa.com
• Alexa is site that capture number of users that
  visit certain site.
• While google focusing on the keyword, alexa
  focusing on the web site address that is visited
  to be measured.
• Each time a user visit certain address then alexa
  will increase the number of visitor by one for
  visited website in their database
• Data for this research only from the last one
  year

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GSM Website Visitor Comparison
Telkomsel visitor is increasingly from month to
month, align with their subscriber growth
Visitor of XL website is increasing as they start
to campaign aggressively
People start to visit three website
Indosat website visitor is stable
People start to visit NTS website
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GSM Popularity Result (until year 2008)
Based on website visitor
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CDMA Website Visitor Comparison
Starone have finish the migration and start new
campaign. Their site start to be visited again
Telkomflexi.com is most visited website
Visitor of esia website increasing. Esia renew
their web site
Smart launch at september, people start to visit
the website
Fren visitor is stable
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CDMA Popularity Result (until year 2008)
Based on website visitor
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Telkomsel website details
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Indosat website details
Interestinguser tends to visit more on iring
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XL website details
Interestingabroad visitor mostly comes from
singapore not malaysia
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Three website details
Visitor to the website was surprisingly decrease
although they campaign aggressively
Though 3 is international player, visitor of the
website only comes from indonesia
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NTS website details
People start search about NTS. As result the
percentage is increasing
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Telkom Flexi website details
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Esia website details
Percent of visitor is increasing significantly
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Fren website details
Most abroad visitor comes from east europe ?
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Starone website details
Second most increasing percentage in last 3
months after esia website
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Smart website details
Site thumbnail is not updated
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Operator Popularity Result
Based on number of users visit operator website
(traffic rank)
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MEASURING POPULARITY USING WIKIPEDIA
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Wikipedia

• Web address
• http//www.wikipedia.com
• Wikepedia is an encyclopedia website. Wikepedia
  gives references to certain terms / keywords.
  Many users use this site to search information
  about a reference / terms. Even a reporter or
  journalist use this site to gain information
• Information in wikipedia provided by everyone who
  want to give explanation about a terms /
  keywords. This information can be edited by
  others.

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Telkomsel Wikipedia
this is only a little explanation from wikipedia
about telkomsel
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Indosat Wikipedia
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XL Wikipedia
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3 Wikipedia
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Esia Wikipedia
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Starone Wikipedia
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Fren Wikipedia

• Wikipedia for fren is not complete yet. But at
  least wikipedia have an entry about fren.
• Fren adalah suatu jenis layanan yang
  menggunakan sistem telepon seluler digital (lebih
  dikenal dengan istilah CDMA) yang dirilis oleh
  Mobile-8 untuk telepon genggam (ponsel). Sebuah
  terobosan baru yang memperkenalkan biaya telepon
  genggam dengan harga yang lebih murah. Esia dapat
  dikatakan sebagai sebuah telepon rumah yang
  praktis. Mobile-8 (Fren) berlisensi seluler.

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Comparison
Operator With Wikepedia Entry Operator Without Wikipedia Entry
Telkomsel Smart
Indosat NTS
XL Telkom Flexi
Three
Esia
Starone
Fren
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WRAP UP VS
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Google vs Alexa
GSM
CDMA
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Google vs Alexa
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Why The Result Is Different ?

• Google record every search conduct by the user
  without no additional tools or software. Every
  search made by user will be recorded instantly in
  Google database
• Alexa needs an extension installed in the user
  browser in order to record the data. If a user
  doesnt install this extension then the data will
  not be recorded
• Who is more valid ? Google or Alexa ? Both are
  valid ?

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Conclusion

• Search engine can be use to identify popularity
  among the internet users.
• By using certain technique we can use google
  analytics to observe our website statistic
• Data provided by search engine or from www can be
  different with real survey conduct by a research
  company. This method was just to give us a quick
  overview about the trend in WWW
• A new marketing program will encourage people to
  search about the program in the internet or visit
  the operators website thus will increase the
  operator popularity

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• THANK YOU