Healthy Food for Pets

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Healthy Food for Pets

• Website Redesign
• By Varvara Gavriel

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Purpose

• Redesign and reorganize an existing website
• www.healthyfoodforpets.com
• The current website
• ?Badly organized
• ?Functionality problems
• ?Inconsistent in design
• ?Contains dead links
• ?Complicated structure
• ?Confusing the end user

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Main Features of the existing website

• The website is owned by one of the many
  distributors of the Flint River Ranch company's.
• Their main goal is to provide the
  customer/visitor with as much information as
  possible about FRR products, and to promote and
  sell the products of the company.
• They try to publicize all the feedback they get
  from their customers.
• Provide detailed information about the
  ingredients to let people know the reasons why
  the FRR pet food is so good!
• Provide helpful and interesting articles about
  pet health.

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Redesign Procedure

• Phase 1
• Research similar existing websites from other FRR
  distributors to get the feeling of what they are
  trying to do.
• Research the actual Flint River Ranch website to
  get to know the origin, the goals and the future
  plans of the company.

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Redesign Procedure

• Phase 2
• Target audience
• ?In order to focus on Customer Centered Design
  its important to know who are the target
  customers and understand their needs.
• Understand 1. Customers/ Users
• 2. Their tasks
• 3. The technology available
  to them

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Redesign Procedure

• Phase 3 Structure and Site Map

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Redesign Procedure

• Phase 4 Implementation
• Design Tools
• Macromedia Dreamweaver MX 2004
• ?Website Design
• Macromedia Fireworks
• ?Banner
• ?Animated GIF
• ?Process images
• Macromedia Flash
• ?Navigation Buttons

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Redesign Procedure

• Phase 5 Evaluation
• Informal Evaluation 6 People who are
  representative of the target audience. Use the
  site and do the tasks.
• Use the feedback from their evaluation to improve
  the website.
• Phase 6 Launch and Maintenance
• Deploying the website for actual use.
  Supporting, maintaining and improving.

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Conclusion and Future Improvements

• This website is my first attempt in Website
  Design so it is not professional!
• I will try to further improve my website based on
  your feedback!
• Future Improvements
• Link the website with a database and enable the
  end users to be able to buy the FRR products.
• Further improvements on the website appearance
  and functionality.

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This is the end of my presentation!

• Questions or suggestions are very welcome!

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Healthy Food for Pets Home Page

• http//192.195.154.14/varvara/FinalWebsite/intro.h
  tm