Demographic Secrets

1
Demographic Secrets

• Kris Hansen, CEO
• Western Home Communities
• Cedar Falls, Iowa

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Silver Tsunami of Baby Boomers
There are many trends occurring in
older adult fitness however, probably
the most significant one is the repackaging of
exercise as a disease solution. CEO Colin
Milner
International
Council on Active Aging
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Senior trips by biking/walking
Germany/Netherlands gt 50 USA only
9 Source Socioeconomics of Urban Travel
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Trips by bike adults 75
Netherlands 25 of their trips Germany 7 of
their trips USA .4 of their trips Source
Socioeconomics of Urban Travel
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How to increase numbers?
Among older adults who report inhospitable
streets More than half say they would bike or
walk more if streets were improved Source
Benefits of Complete Streets
6
_at_Western Home Communities
7
_at_Western Home Communities
Mill Race on the River
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Mill Race on the River
Across from Gateway Park
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Trail use will increase
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Demographic Secrets

• Kris Hansen, CEO
• Western Home Communities
• Cedar Falls, Iowa