???????????????? IMC

1
???????????????? IMC

• 1. ???????????? (Mission) ???????????????
  (Objective)
• 1.1 ????????????????? (Overall tasks)
• 1.2 ???????????????? (Business tasks)
• 1.3 ???????????????????? (Communication tasks)
• 2. ?????????????????? (Target group)
• 3. ???????????????????????????????????????????????
  ????????????????????? (Product knowledge)
• 4. ???????????????????????????????????????????????
  ???
• (Consume Problem)
• 5. ???????????????????????? (Brand positioning)

2
???????????????? IMC (???)

• 6. ??????????? (Selling points)
  ??????????????????????????
• 7. ??????????????? (Proof)
• 8. ?????????????????????????? (Brand personality)
• 9. ???????????????????????????????????
• 10. ????????????????? (Brand contact points)
  ?????????????????????????
• 11. ?????????????????????? (Presentation)
• 11.1 Mood
• 11.2 Tone
• 12. ?????????????????