CRM: WEEK 11 (3/20-3/24)

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CRM WEEK 11 (3/20-3/24)

• Last Week Highlights
• Simplified Customer Lifetime Value
• Assumptions behind CLV
• Meaning of Margin Multiple
• Kansai Case
• Churn Rate/Retention Rate
• Data Mining/Customer Analytics

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CRM WEEK 11 (3/20-3/24)

• Monday (3/20) Objectives
• Classification, Estimation, Regression,
  Prediction, Clustering
• Contact Optimization, Channel Management, Channel
  Migration, Segmentation Modeling, Channel Value
  Forecasting

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CRM WEEK 11 (3/20-3/24)

• Data
• Validity/Reliability, data transformation, model
  selection..
• Examples
• Classification
• Estimation
• Regression
• Prediction
• Clustering

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CRM WEEK 11 (3/20-3/24)

• OPTIMIZING CUSTOMER RELATIONSHIPS WITH ADVANCED
  ANALYTICS
• Contact Optimization Best Face Forward
• Channel Management
• Channel Migration
• Channel Segmentation Modeling
• Channel Value Forecasting