Introducing the new generation

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Introducing the new generation MASTERColour
CDM-T/TC Elite the unique combination of
excellent quality of light with lowest TCO
Elite
September 2010
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MASTERColour CDM-T/TC Elite 35W/70W / 930the
unique combination of excellent light quality
with lowest TCO
What is new? The new generation Elite provides
more and better light and longer life. Pure and
fresh colors make merchandise look irresistable.
Philips MASTERColour CDM-T/TC Elite
35W/930 70W/930
MASTERColour CDM Elite crisp white sparkling
light, that makes your store irresistable and
keeps it that way
gt100 lumen/W 15.000 hrs life
T lamps compatible with EM gear
Elite
Proven lifetime reliability.
Lowest Total Cost of Ownership.
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MASTERColour CDM-T/TC Elite 35W/70W / 930the
value proposition for relamping
Replace 35W or 70W lamp and dramatically improve
quality of light

• simple replacement of existing CDM 35W or 70W
  lamps (on EL or EM gear)
• dramatically improve light quality high lumen
  output of crisp white sparkling light, CRI 90!
• excellent on red

with lamp performance that will last and last
and

• high lumen output and high lumen maintenance
  keep your lighting stable for years
• the new generation Elite lamps have 25 longer
  life (on EL gear)

get lowest cost of ownership.

• 25 longer life extended relamping intervals
• high lumen output
• high lumen maintenance

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MASTERColour CDM-T/TC Elite 35W/70W / 930the
value proposition for new installations
Get best quality of light

• get best quality of light high lumen output of
  crisp white sparkling light, CRI 90!
• excellent on red

with lamp performance that will last and last
and

• high lumen output and high lumen maintenance
  keep your lighting stable for years
• the new generation Elite lamps have 25 longer
  life

withlowest cost of ownership.

• 25 longer life with high lumen maintenance
  extended relamping intervals
• highest lumen output use less lighting points
  and save energy!

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MASTERColour CDM-T/TC Elite 35W/70W / 930
applications

• applications
• Ideal for use in all places where today CDM 35W
  or 70W is applied, mostly accent lighting in
  fashion retail.
• long life and high efficacy are very suitable
  for architectural and outdoor applications (with
  outdoor gear).
• lighting differentiation
• crisp, white sparkling light, CRI 90
• excellent on red and white
• more than 100 lumens per Watt
• high lumen maintenance
• proven reliability
• low initial investment
• -gt lowest total cost of ownership

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MASTERColour CDM-T/TC Elite 35W/70W / 930making
the choice simple for relamping
Keep your luminaire, just change the
lamp CDM-T/TC Elite 35W/70W/930
Existing luminaire CDM-T/TC 35W/70W/830
replace and improve light

• 15 more light initial
• 30 more light after 4.000hrs (!)
• Get crisp white sparkling light, CRI 90!
• Dramatically improved red coloring
• 25 longer life (longer life only on EL gear)
• Fits in existing luminaire

Elite
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MASTERColour CDM-T/TC Elite 35W/70W / 930TCO
story makes the choice simple for new
installations

• New MASTERColour CDM Elite is beating
• alternative light solutions on TCO
• reducing CO2 consumption
• Total Cost of Ownership TCO

• TCO includes
• initial installation (lamps, luminaire, gear,
  labour)
• relamping (lamps, labour)
• energy costs

TCO example over 8 years CDM-T 70W CDM-T Elite 70W PowerBall 70W GE CMH Ultra 70W CFLi Halogen
Relative 100 68 78 86 175 518
Absolute (k euro) 161 109 126 139 282 838
Details TCO calculation in excel file
0.15 / kWh, 8 year refurbishment, 200 lamps CDM
Elite

• What makes a good TCO?
• High lumen output -gt less luminaires
• High lumen maintenance -gt less luminaires
• Long life -gt less relamping

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MASTERColour CDM-T/TC Elite 35W/70W /
930features and benefits
Standard dimensions
Retrofit into existing luminaires.
Highly efficient gt 100 Lumen per Watt
MASTERColour CDM Elite burner
Crisp white sparkling light with excellent
colour rendering and high lumen output.
High tech material compsition greatly improves
color stability between lamps and during life
High lumen maintenance 80 _at_ 15.000hrs (!).
Extended lifetime 15.000hrs.
Low total cost of ownership
Unique eliptical burner shapes for optimal lumen
output (10) and longer lifetime (25)
standard G12 or G8.5 (TC) lamp foot
Philips Green Flagship product -gt
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MASTERColour CDM-T/TC Elite 35W / 930benchmark
(published specs)
35W T / TC CDM 35W/830 CDM Elite 35W/930 2008 intro CDM Elite 35W/930 2010 intro Osram PowerBall 35W/830 Osram Powerball ShopLight 35W/930 GE CMH Plus 35W/830 GE CMH Ultra 35W/930 Sylvania Superia 35W/930
lumen output 3.300 3.500 4.000 3.400/3.500 2.800 3.400 3.500 3.400
efficacy (lm/W) 85 90 102 90/92 72 87 90 87
CRI 81 90 90 83 92 84 87 90
R9 -10 30 40 -20 60 -22 3 12
maintenance 90 0,5 kh 4 kh 5 kh 2 kh 0.8 kh 1 kh ? ?
maintenance 12.000h 40 80 83 65 59 57 75 60
life survival 50 (h) 12.000 12.000 15.000 12.000 12.000 15.000 12.000 9.000
service life 80 1,5 kh 8 kh 9 kh 4 kh 1 kh 2 kh ? ?
best performance
New generation Elite lamps are a clear winner!
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MASTERColour CDM-T/TC Elite 70W / 930benchmark
(published specs)
70W T / TC CDM 70W/830 CDM Elite 70W/930 2008 intro CDM Elite 70W/930 2010 intro Osram PowerBall 70W/830 Osram PowerBall Shoplight 70W/930 GE CMH 70W/830 GE CMH Ultra 70W/930 Sylvania Superia 70W/930
lumen output 6.600 7.300 7.800 7.300/6.900 6.400/6.300 6.200 6.400/6.200 6.700
efficacy (lm/W) 90 100 106 100 / 96 88/86 85 88/85 92
CRI 84 / 83 90 91 88 / 89 94 80 87/88 90
R9 -30 10 50 14 60 -26 3 12
maintenance 90 1.5 kh 4 kh 5 kh 2 kh 0.8 kh 1 kh 5 kh ?
maintenance 12.000h 70 80 83 75 59 57 77 60
life survival 50 (h) 12.000 12.000 15.000 12.000 12.000 15.000 15.000 12.000
service life 80 5 kh 9 kh 10 kh 4 kh 3.5 kh 3,5 kh 7,5 kh 4.5 kh
best performance
New generation Elite lamps are a clear winner!
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MASTERColour CDM-T/TC Elite 35W/70W /
930maintance and survival curves clear
improvements on EM gear!
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MASTERColour CDM-T/TC Elite 35W/70W /
930maintance and survival curves clear
improvements on EL gear!
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MASTERColour CDM-T/TC Elite 35W/70W /
930positioning, pricing, sampling and timing

• pricing
• To be discussed with local KAM.
• datasheets
• Draft datasheet now available. Systems (PRISMA
  and SAP) will be filled in July.
• sampling
• Samples (limited) will be available per
  2010.07.15 onwards.
• introduction timing
• Elite lamps will be phased in from September
  onwards. We plan a phase-over period of 3 to 4
  months.
• Before 31.12.2010 all CDM-T and CDM-TC Elite
  lamps will be new generation.

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MASTERColour CDM-T/TC Elite 35W/70W /
930logistics and packing
New generation
naming 12NC GPC EOC
MASTERColour CDM-T Elite 35W/930 G12 1CT 9281 852 05131 872790091137400
MASTERColour CDM-TC Elite 35W/930 G8.5 1CT 9281 891 05131 872790091149700
MASTERColour CDM-T Elite 70W/930 G12 1CT 9281 853 05131 872790091141100
MASTERColour CDM-TC Elite 70W/930 G8.5 1CT 9281 895 05131 872790091153400
Lamps to be phased out
naming 12NC GPC
MASTERColour CDM-T Elite 35W/930 G12 1CT 9280 925 05131
MASTERColour CDM-TC Elite 35W/930 G8.5 1CT 9280 924 05131
MASTERColour CDM-T Elite 70W/930 G12 1CT 9280 926 05131
MASTERColour CDM-TC Elite 70W/930 G8.5 1CT 9280 923 05131

• packing
• No changes in size or weight. Only visible change
  is green Elite logo.

Elite
Elite
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MASTERColour CDM-T/TC Elite 35W/70W / 930packing
(example)

• logos
• - long life -gt
• - High lumen maintenance -gt
• low total cost of ownership -gt
• high color rendering -gt

Commercial name of the new generation will remain
Elite. Logo will change color from red to green.
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MASTERColour CDM-T/TC Elite 35W/70W / 930FAQ (1)

• What is new or different in this new generation
  of Elite lamps?
• This new generation CDM Elite lamps is based on
  breakthroughs in burner design, metal halide
  composition and burner processing. Burner shape
  is the only visible change compared to the
  existing Elite lamps, but the largest part of the
  change from Elite to the new generation happens
  inside the burner.
• What performance increase can we expect?
• more light 10 for 35W and 5 for 70W
• more life 25
• Improved red rendering (R9)
• When will the new lamps be available?
• The new lamps will become available from Sept.
  1st 2010 onwards, with new codes (to enable easy
  phase in and phase out). There will be a
  phase-over period of 3 months.
• Can this new Elite generation also run on
  Electromagnetic (EM) gear?
• The new CDM-T Elite lamps are designed to run on
  both EL and EM gear.
• NOTE We do not recommend using the CDM-TC
  (standard or Elite) in combination with EM gear
  because of end-of-life safety.

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MASTERColour CDM-T/TC Elite 35W/70W / 930FAQ (2)

• Will performance be different on EM gear?
• The spec table on the next page lists target
  performance on EM gear and shows differences in
  lumen output, lumen maintenance and life time. At
  release, we have evidence of maximum 12.000hrs of
  life on EM gear. We will continue tests and
  update specs once proven.
• What is the benefit of relamping standard CDM on
  EM gear with the new Elite generation on EM gear?
• The new Elite lamps perform much better than
  normal CDM, even on EM gear. See table next page.
  Conclusion relamping from normal CDM to Elite
  new generation gives more light (15) with
  superior maintenance (20..30), improves light
  quality (CRI 8points), and makes red look
  visibly better.
• Do I need a new reflector when I change current
  Elite to the new generation Elite?
• The lamps have been designed with the same LCL
  and are retrofit in existing luminaires. In most
  cases a new reflector design is not needed. Some
  remarks just like with any ceramic metal halide
  lamps, we advice to use facetted reflectors for
  optimal light distribution. In some applications,
  optical behaviour could be different compared to
  CDM lamps with cylindrical burners. This depends
  amongst others on reflector design and beam angle
  in combination with burning orientation. We
  provide optical files to support reflector
  optimisation.

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MASTERColour CDM-T/TC Elite 35W/70W / 930FAQ
(3) benefits of uplamping on EM gear (1)
3000K 35W T on EM gear 35W T on EM gear 70W T on EM gear 70W T on EM gear
Performance on EM gear Standard CDM Elite as per Sept. 1st 2010 Standard CDM Elite as per Sept. 1st 2010
lumen output 3.300 4.000 6.600 7.600
Lamp efficacy (lm/W) 85 102 90 103
CRI 82 90 82 90
R9 -10 40 -30 50
Maintenance 10.000hrs 12.000hrs 15.000hrs 45 40 n.a. gt 83 80 n.a.() 60 55 n.a. gt 83 80 n.a.()
Life (50, hrs) 12.000 12.000() 12.000 12.000()
With the new Elite generation, uplamping is now
possible also on EM gear. That means normal CDM
lamps can be replaced by Elite lamps, which will
create a visibly better light effect!

• Uplamping from CDM to Elite new generation brings
  significant benefits for existing installations
• more light (15)
• better quality of light -gt CRI 90
• better maintenance
• All this at the same energy cost!

() at the moment of introduction we have enough
evidence for 12khrs. We will communicate new
specs once proven.
Note CDM-T lamps have optimal lumen maintenance
and lifetime on EL gear.
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MASTERColour CDM-T/TC Elite 35W/70W / 930FAQ
(3) benefits of uplamping on EM gear (2)
Difference in lumen packages for 35W uplamping
and 70W uplamping. on EM gear. Elite lamps
provide higher CRI and a substantial amount of
more lumens.
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MASTERColour CDM-T/TC Elite 35W/70W / 930FAQ (4)
outdoor application

• Can the CDM Elite lamps be used in outdoor
  application?
• Yes, the long life and high lumen output with
  high lumen maintenance make these lamps very
  suitable for outdoor applications.
• Note the lamp driver should be designed for
  outdoor application or extra measures should be
  taken at luminaire level (protection against dust
  and moisture, mains surges and other mains
  voltage variation, lighting strokes).

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MASTERColour CDM Elite new generationFAQ (5)
different burner shape explained

• Why does Philips now use differently shaped
  burners for this new lamp?
• CDM lamps with round shaped burners already
  exist. Such as CDM-T 250W and CDM-T Elite MW
  210/315W. The burner shape is the result of the
  continuous efforts of Philips to deliver the best
  possible optimum between excellent quality of
  light and unbeatable total cost of ownership.
• Is a elliptical shaped burner better than
  cylindrical?
• The burner shape is the only visible improvement
  on the outside.
• The winning performance of the new Elite
  generation is also the result of the improvements
  on inside of the burner.

Elite
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More questions?
Freek Langeveld Business Development Manager
CDM Philips Lighting Mathildelaan 1 5611
BD Eindhoven, The Netherlands office 31 (0)40
275 60 85 cell 31 (0)6 212 40 599 email
freek.langeveld_at_philips.com

• Please contact
• Bob vd Linden
• Product Marketing CDM
• Philips Lighting GBU HID
• Steenweg op Gierle 417
• B-2300 Turnhout, Belgium
• office 32 (0)14 40 7692
• cell 32 (0)471 97 76 76
• email bob.vd.linden_at_philips.com

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