Chapter 8: Mass Media

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Chapter 8 Mass Media Public Opinion
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What Really is Public Opinion?

• Think of it in the plural, and reversed
• opinions of different publics
• The views of (different) groups of people on
  (different) public affairs
• To be a public opinion it has to
• Be held by a significant number
• Be expressed in some manner
• (pertain to government or political issues)

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The Political Spectrum
What is another way to look at the political
spectrum?
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The Factors Affecting

• Chapter 6.
• Psychological Sociological
• Political socialization
• Family
• Schools
• Mass Media
• Peer Groups
• Opinion Leaders
• Historic Events

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The Mass Media
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