Future of Online Marketing? - PowerPoint PPT Presentation

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Future of Online Marketing?

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Future of Online Marketing? ni The Shift The Shift Online Marketing is the Future! What s OUT What s IN tv monologue spray-n-pray qualitative internet ... – PowerPoint PPT presentation

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Title: Future of Online Marketing?


1
Future of Online Marketing?
ni
2
Online Marketing is the Future!
3
The Shift
attention
engagement
qualitative
quantitative
spray-n-pray
aim-n-shoot
monologue
dialogue
tv
internet
Whats OUT
Whats IN
4
And whats round the corner?
Nikhil Rungta, Head Marketing, Yatra.com
5
SMO Social Media
Optimization
  • Better tracking
  • Standards will be set for Social Network
    Advertising
  • More targeted
  • Traditional portals AOL, yahoo under threat

Optimization
Social Media
6
Mobile Web
  • iPhone
  • Mobile coupons
  • Location specific highly personalized
    advertising
  • Right message at Right place (point of sale)
  • Higher conversions

7
eMail Marketing Get paid to Get eMail
  • Guaranteed delivery
  • Spam issues to recede
  • Faster, cheaper, effective and everywhere

8
Video Ads
  • Greater consumer engagement
  • Better click-through rates
  • Click Here to Play Now

9
Thank you
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