Mission Statement, Goals

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Mission Statement, Goals Objectives

• HSC 489

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Objectives
GOALS
Mission Statement
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What for?

• Provides a foundation for your program.
• Gives program direction, a roadmap
• Provides groundwork for evaluation
• A common focus

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Mission Statement

• A short narrative that describes the general
  focus/intent of the program
• Reflects the philosophy behind the program
• Logistics
• 28 words or less
• Who we are
• What we do
• How we do it
• Helps guide us in development of goals and
  objectives

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Example of a Personal Mission Statement

• To want what
• you have and
• not have what
• you want.

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Goals

• The broad, future-oriented event that is the aim
  of the program.
• Timeless statement of a long-range program
  purpose
• Logistics
• Simple/concise
• Who will be affected
• And what the program will change
• Dont have to be complete sentences
• No set , one goal or many

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Goals vs. Objectives

• Not to be used synonymously
• In comparison to objectives, goals
• 1. are much more encompassing/global
• 2. are written to include all aspects or
  components of the program
• 3. provide overall direction for a program
• 4. are more general in nature
• 5. take longer to complete
• 6. not observed, inferred
• 7. often not measurable in exact terms

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Objectives

• Enable the goals to be met
• The steps to be taken in pursuit of a goal
• Are specific, measurable statements
• Are outcome oriented
• Who will do How Much of What by When
• Many types of objectives not always labeled

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Elements of a well written objective

• Outcome what will change
• Target who will change
• Conditions when the change will occur
• Criterion how much change

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Process (Administrative) Objectives

• Daily tasks and work plans that lead to the
  accomplishment of all other planned objectives
• Exp Identify prominent women in the community to
  become members of the planning committee
• Exp Contact 10 OB/GYNs to gather support for the
  program
• Evaluation activities presented and tasks
  completed, is the program working, are people
  attending, are the methods appropriate

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Impact Objectives (Learning and
Action/Behavioral and Environmental)

• Not the desired end, but the means to the end.
• Knowledge attitudes, beliefs awareness and
  knowledge is improved to change behavior
• Enabling change in environment, access to care,
  barriers removed.
• Behavioral behavior adopted that improves health

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Impact Examples/Evaluation

• Knowledge
• Exp women can correctly demonstrate how to
  perform a BSE on a model
• Evaluation pretest/posttest, knowledge gained
• Enabling
• Exp Programs will be provided in Spanish and
  translators will be provided for service delivery
• Evaluation barriers removed, services provided
• Behavioral
• Exp Among women attending this program, monthly
  BSE will increase by 50 over the next 6 months
• Eval follow up surveys, behavior change

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Outcome Objectives

• Ultimate objectives of a program, and are aimed
  at changes in health status, social benefits or
  quality of life.
• Exp Within three years, breast cancer deaths
  will decrease by 15 in Nacogdoches County.
• Evaluation data morbidity, mortality, health
  risk assessments, signs and symptoms

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• Verbs for writing objectives