???????????????? ??? ?????????????10%

1
???? ??????????????????

• ??? ?.?????? ???????
• ???????? 1

2
???????????????

• ?????????????? ???????????????????
  ????????????????????????????????? ????????????
  ????????? ???????? ?????????? ????????????
  ???????????????

3
??????????????????

• ??????????????????????????????????????????
  ??????????????????? ??????????????????????????????
  ??? ???????????? ????????? ???????? ??????????
  ???????????? ???????????????

4
????????????????

• ???????????????? ??? ????????????? 10
• ?????????????????????? 20
• ?????????? 30
• ?????????? 40

5
???????????

• ?????? 1 ????
• ???? ????????????????
• ?????? 2 ???????????????????????
• ???????????????

6
??????????? (???)

• ?????? 3 ????????? (Planning)
• ??????????? (????? 6)
• ??????????????????? (????? 7)
• ???????????????????? (????? 8)

7
??????????? (???)

• ?????? 4 ???????????????? (Organizing)
• ???????????????? ???????????????????
• ???????????????? ??? ??????????????????????
• ???????????????????????

8
??????????? (???)

• ?????? 5 ????? (Leading)
• ??????????????????
• ???????????????
• ?????????????
• ?????? 6 ????????? (Controlling)
• ???????????????????

9
What is Management

• The process of coordinating work so that they are
  completed efficiently and effectively with and
  through other people.
• ???????????? ????????????? ??? ???????????????????
  ??? ??????????????????????????????????????????????
  ??????????????

10
Efficiency vs. Effectiveness

• Efficiency (???????????)
• Doing things right
• ??????????????
• Effectiveness (??????????)
• Doing the right things
• ??????????????????

11
Efficiency vs. Effectiveness
Efficiency (Means)
Effectiveness (Ends)
Resource usage ??????????????
Goal Attainment ????????????????
Low Waste
High Attainment
Management strives for Low Resource Waste (high
efficiency) High Goal Attainment (high
effectiveness)
12
What is manager?

• Coordinating (?????????)
• Overseeing (????)

13
Management function
14
Management function
Planning Defining goals, Establishing strategy,
and developing sub-plans to coordinate activities
Leading Directing and motivating All involved
parties and resolving conflicts
Management and Organization
Organizing Determining what needs to be done,
how it will be done, and who is to do it.
Controlling Monitoring activities to Ensure that
they are accomplished as planned
15
Management Roles

• Mintzbergs Managerial Roles
• Interpersonal (????????????????????????????)
• Figurehead
• ?????????? ?????? ?????? ???????? ???????
  ??????
• Leader
• ????????? ????? ???????? ?????
  ?????????????????
• Liaison
• ???????????????? ?????????????????????????

16
Management Roles

• Mintzbergs Managerial Roles
• Informational (?????????????????)
• Monitor
• ???????????????? ???????????????????????????????
  ????????????????
• Disseminator
• ???????????????????? ???????????????????????????
  ???????????
• Spokesperson
• ??????????????? ?????????? ??????
  ????????????????????????????????

17
Management Roles

• Mintzbergs Managerial Roles
• Decisional (???????????????)
• Entrepreneur
• ???????????????? ??????????? ???????????????
  ???????????????????????
• Disturbance Handler
• ??????????????????????? ????????????????????????
  ????????
• Resource Allocation
• ????????????????????? ??????????????????????????
  ?????
• Negotiator
• ?????????????????? ????????????????? ?????
  ???????? ??????????????????????

18
Management Skills

• 4 dimensions
• Conceptual Skills
• ??????????????????????????????????????????????????
  
• ????????????????????????????????
  ???????????????????????
• ??????????????????????????????????????????????????
  ??????
• ??????????????????????????????????????????????????
  ???????????
• ???????????????????????????????????????
• ??????????????????????????????????????????

19
Management Skills

• 4 dimensions
• Communication skills
• ??????????????????????????????????????????????????
  
• ??????????????????????????????????????????????????
  ???????
• ???????????????????????????????
• ?????????????????????????????????????????????
• ??????????????????????????????????????????????????
  ??????????

20
Management Skills

• 4 dimensions
• Effectiveness Skills
• ??????????????????????????????????????????????????
  ???????????????
• ??????????????????????????????????
• ?????????????????????????????
• ??????????????????????????????????????????????????
  ???????
• ??????????????????????????????????????????????????
  ????????
• ??????????????????????????????????????
• ???????????????????

21
Management Skills

• 4 dimensions
• Interpersonal Skills
• ??????????????????????????????????????????????????
  ????
• ??????????????????????????????????????????????????
  ??
• ????????????????????????????????????????
• ?????????????????? ????????????????????????????

22
Managers job is changing

• Important changes
• Customer (??????)
• Managing Customer Relationship
• ??????????????????????????????
• High Quality Service
• ?????????????????????????
• Innovation (????????)
• Doing Things Differently
• ??????????????????????????? ????????????????

23
Managers job is changing

• ???????????????????????????
• Changing Technology
• ??????????????????????????
• Increased Security Threats
• ????????????????????????????????
• Increased Emphasis on Organizational and
  Managerial Ethics
• ?????????????????????????????????????????????
• Increased Competitiveness
• ??????????????????????????????????????????????

24
What is organization

• ??????????????????????????????????????????????????
  ??????????
• ??????????????????????

Purpose ????????????
People ??
Structure ?????????
25
Why Study Management

• ??????????????????????????????????????????????????
  ????
• ??????????????????????????????????????????????????
  ??????????
• ??????, ?????????????, ????? ?????????