Visual Merchandising and Display

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Visual MerchandisingandDisplay
Part 1
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Lesson Objectives

• Explain the purpose of visual merchandising in
  the fashion industry
• Describe the display areas of a store
• Identify the design elements of displays

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What is Visual Merchandising?

• Integrated look of an entire store
• To promote sales
• To present and display merchandise
• To communicate a fashion message
• Display
• Presentation of merchandise to attract customers

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Display Areas

• Storefront
• Store layout

• Store interior
• Interior Displays

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The Storefront

• First impression of the store
• 4 basic features
• Signs
• Marquees
• Entrances
• Window displays

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Hollister Company
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Nantucket Brand
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The Storefront

• First impression of the store
• 4 basic features
• Signs
• Marquees
• Entrances
• Window displays