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??????(Corporate Social Responsibility,
??CRS)???????????????????????????????????(stakehol
ders)??,???????(stockholders)???
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1997???Diageo(????),?????2002?7????????????????,??
?????????????????????,??????????,??Smirnoff?Johnni
e Walker?,?????????????????????? ?????????????????
,???????????????????????,?????????????????
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1. ?????KEEP WALKING??????? ????????
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1. Hill Jones, Ch.11 Corporate Performance,
   Governance, and Business Ethics. pp.366400.
2. ????,Michael E. Porter and Mark R.
   kramer/?,???????????,?????????????,December
   2006,?60-77?
3. ????,Michael C. Mankins Richard
   Steele/?,??????????,Harvard Business
   Review???,July 2005,?5666?
4. ??????????(WBCSD)??http//www.bcsd.org.tw/305.htm
   
5. ????????/??????????CSR????,2008?7?29?
   ttp//csr.moea.gov.tw/articles/articles_content.as
   p?ar_IDAWpQZ1ZuU20