????????S? S?????O? F???O?, ????F??????O? ??????O? - PowerPoint PPT Presentation

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????????S? S?????O? F???O?, ????F??????O? ??????O?

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Title: Introducing a New Product Author: ekfe ekfe Description: General introduction of a new product taking customer wishes into account Last modified by – PowerPoint PPT presentation

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Title: ????????S? S?????O? F???O?, ????F??????O? ??????O?


1
  • ????????S? S?????O? F???O?, ????F??????O?
    ??????O? ??O?????S?O?

??G?S??????? ?????? F?S??O? ???S???O? ?.
??G??S??S ( ?.?.F.? ) ??G?S????? ?????G??S
2
??S???S ???????G??S ?O? F??O?
  • FO??S??T?S?

3
??S???S ???????G??S ?O? F??O?
  • FO??S??T?S?
  • ???????

4
??S???S ???????G??S ?O? F??O?
  • FO??S??T?S?
  • ???????
  • ???????

5
FO??S??T?S?
  • ?a f?t?, µe t?? d?ad??as?a t?? f?t?s???es??,
    µetat??p??? a????a?e? e??se?? (?e??, d???e?d??
    t?? ????a?a) se ???a????? e??se?? µe t? ß???e?a
    t?? f?te???? e????e?a? ?p?te ? e????e?a a?t?
    desµe?eta? µe t? µ??f? ??µ???? e????e?a? st??
    ???a????? e??se?? p?? s??µat????ta?. ?? d???e?d??
    t?? ????a?a e?s???eta? st? f?t? ap? ta st?µata
    t?? f????? e?? t? ?e?? ap? t?? ???e? t?? f?t??.
    ? ?????f???? (p???e?ta? ??a µ?a ???????? ?µ?da
    ???st???? ??s???, p?? p??sd?d??? t? p??s??? ???µa
    s?ed?? se ??a ta f?t?, pe??????ta? sta ???a??d?a
    t?? f?t???? ??tt???? p?? ???µ????ta?
    ?????p??ste?) desµe?e? ??a µ???? ap? t? f?te???
    e????e?a t?? ?????. ?? ?e?? ?a? t? d???e?d?? t??
    ????a?a s??µat????? ??µ???? e??se??, ta s???a?a.
    ?? ??????? p?? s??µat??eta? fe??e? st?? a??a ap?
    ta st?µata t?? f?????.

6
???????
  • A?ap??? e??a? ? ?e?t?????a µe t?? ?p??a t? f?t?
    p??s?aµß??e? ??????? ap? t?? a??a ( ?????? ap? ta
    st?µata ?a? t?? ep?de?µ?da t?? f????? ) ?a?
    ap?ß???e? d???e?d?? t?? ????a?a ( ep?s?? ap? ta
    st?µata ?a? t?? ep?de?µ?da). ? a?ap??? ???eta? se
    ??? t? d????e?a t?? e???s?tet?a????. St?? ???e?
    ?a? st? p??s??? µ???? t?? ß?ast?? ? a?ap???
    ???eta? ap? t?? ep?de?µ?da t???.
  • ?at? t?? a?ap??? t? ??????? ( ????te?? ap? a?t?
    p?? pa???eta? ?at? t? f?t?s???es?)
    ???s?µ?p??e?ta? ??a t?? ?a?se?? t?? ???a?????
    e??se?? ap? t?? ?p??e? e?e??e???eta? e????e?a ??a
    t?? d??f??e? ?e?t?????e? t?? f?t??.

7
???????
  • ??ap??? e??a? ? d?ad??as?a t?? ap?ß???? t??
    p?e??????t?? ?e??? ap? ta st?µata t?? f?????. ?e
    t?? d?ad??as?a t?? d?ap????
  • ?? ?e?? µp??e? ?a? ap????f?ta? ap? t? ?daf??, µe
    t?? ???e? t?? f?t??, µetaf????ta? d?a??µ??e?
    d??f??e? ??s?e? µ?s? t?? ????µat??
  • ?? ??ept???? ??s?e? p?? s??µat????ta? sta f???a
    µe t? f?t?s???es? ?a? d?a????ta? ?a? a?t?? st?
    ?e?? µetaf????ta? µe t? f????µa se ??? t? f?t?
    ??a ?a t? ????e?
  • ???µ??eta? ? ?e?µ???as?a t?? f?????, ap? t?? ????
    p?? p???a?e?ta? ?at? t?? ap?ß??? t?? ?e???.

8
S??????
9
  • ???????? ? ep?f??e?a e??? f????? ?a??pteta? ap?
    t?? ep?de?µ?da. ?eta?? t?? p??? ?a? ??t?
    ep?de?µ?da? ß??s?eta? t? µes?f????. ?a ep?de?µ???
    ??tta?a pa?aµ????? p??t?te ste?? s??dedeµ??a
    µeta?? t??? ?a? ?? µ???? µes???tt????? ????? t??
    ep?de?µ?da? e??a? ?? st?µat???? p???? (st?µata).
    ?a pe??ss?te?a ep?de?µ??? ??tta?a de f?????
    ?????f????.

10
  • ? e?ap??es? ?µe????? st? e??te???? t???
    d?µ?????e? t?? ef?µe??da, µ?a s??e?? st?ß?da p??
    ?a??pte? ta f???a ?a? pe??????e? t?? ap??e?a
    ?e???, e?? pa??????a a?ta?a??? µ???? t??
    ?pe???d??? a?t???ß???a?.

11
  • ?a st?µata t?? f????? e??a? ep?de?µ????
    s??µat?sµ?? p?? e??p??et??? t?? a?ta??a?? t??
    ae???? ?at? t?? ?e?t?????e? t?? f?t?s???es??,
    a?ap???? ?a? d?ap????. ?p?te????ta? ap? ??a
    fa??e?d? µes???tt???? ???? (st?µat???? p????),
    ap? 2 e?e?d??e?µ??a ep?de?µ??? ??tta?a µeta?? t??
    ?p???? a?apt?sseta? ? st?µat???? p????
    (?ataf?a?t??? ??tta?a) ?a? ap? d?af???p???µ??a
    ep?de?µ??? ??tta?a p?? ef?pt??ta? t??
    ?ataf?a?t???? (pa?ast?µat??? ? ß????t???
    ??tta?a).
  • Se ???sµ??e? pe??pt?se?? p?? ap??s?????? ta
    pe??ß?????ta ? ?a? ta pa?ast?µat??? ??tta?a ta
    d?? ?ataf?a?t??? ??tta?a µa?? µe t? st?µat???
    p??? pe?????f??ta? µe t?? ??? st?µa.

12
???S? S???G?S
  • ?ta? ??a f?t??? ??tta?? ß?e?e? se ?e??, t? ?p???
    ?e??e?ta? ?p?t????? d????µa, ? ????? t??
    a????eta? ?a? ta?t?????a p?fte? ? ?sµ?t??? t??
    p?es?, ???? a?a??s?? µe t?? e?s?d? t?? ?e???. ?e
    t? d?????s? ?µ?? t?? ??tt????, t? t????µ? t??
    te?t??eta? p???µa p?? s??ep??eta? µ?a e?ast???
    t?s? t?? µeµß????? p?? ???eta? sp???? (turgid)
    a?t??et?? ?ate????s?? p??? t?? ?sµ?t??? p?es?. ?
    ?sµ?s? a?ast???eta?, ?ta? ? e?ast??? t?s? t??
    t????µ?t?? t?? ??tt???? e??s????p?se? t??
    ?sµ?t??? p?es?. ?? fa???µe?? a?t? t?? d?????s??
    t?? f?t???? ??tt???? ???µ??eta? sp????s?.

13
????F??????? ???????
  • ?as??? d?µ??? ?a?a?t???st??? t?? ?ataf?a?t????
    ??tt???? e??a? ?? ?s????? pa???se?? t??
    t????µ?t?? t??? p?? s?µµet????? st? µ??a??sµ?
    a????µat?? ?a? ??e?s?µat?? t?? st?µat???? p????.
  • ? a???s? t?? p?es?? spa???? p?? p???a?e?ta? ap?
    t?? ?sµ?t??? e?s?d? ?e??? ap? ta ?e?t?????
    ??tta?a, ??e? ?? ap?t??esµa t?? ?aµp???s? t??
    t????µ?t?? t?? ?ataf?a?t???? ??tt???? µe ?µes?
    s???pe?a t? ?????µa t?? st?µat???? p???? (epe?d?
    ta ?ataf?a?t??? ??tta?a ????? pa??te?? ??tta????
    t????µa se µ?a µ??? p?e??? t??? , ???? ap? t?
    st?µat??? p???).

14
  • ?ta? µe???e? ? spa???, ta ?ataf?a?t??? ??tta?a
    epa?a?t??? t?? a????? µ??f? t??? ?a? ? st?µat????
    p???? ??e??e?. ? p?es? spa???? t?? ?ataf?a?t????
    ??tt???? ep??e??eta? ap? ??a? a???µ?
    pe??ßa????t???? pa?a???t?? ?p?? t? f??, ?
    s?????t??s? t?? d???e?d??? t?? ????a?a, ? ???as?a
    ?a? ? ?e?µ???as?a. Sta ?ataf?a?t??? ??tta?a
    e?t?p????ta? ?????p??ste?, e??a? ?µ?? µ????te???
    ap? e?e????? t?? µes?f?????.

15
  • ? pa???s?a t?? ?????p?ast?? ?st?s? d??a?????e?ta?
    ??at? ?a µp????sa? ?a ap?te???? s?µa?t??? p???
    e????e?a? ??a ta ??tta?a a?t?. S?µf??a µe µ?a
    ?e???a, ?ta? ?p???e? ????f??e?a ? s?????t??s? t??
    ?at???t?? ?a???? (?) a????eta? sta ?ataf?a?t???
    ??tta?a. ?? ?e????? a?t? se s??d?asµ? µe ta
    s???a?a p?? pa?????ta? ap? t? f?t?s???es?,
    µe???e? t? ?dat??? d??aµ??? sta ?ataf?a?t???
    ??tta?a. Sa? ap?t??esµa, ?e?? ap? ta ?e?t?????
    ??tta?a e?s???eta? sta ?ataf?a?t??? µe ?sµ?s? µe
    ap?t??esµa ?a ????µe t?? a???s? t?? p?es??
    spa????.

16
??O?????S??S
  • ?? ?????p??ste? e??a? e?d?? p?ast?d??? p??
    pe??????? ?????f???? ?a? ß??s???ta? µ?sa sta
    ??tta?a ?a? t??? ß?ast??? t?? f?t??.

17
  • ? ?????f???? f??eta? st??ßa?µ??? se µ??f? ??????,
    p?? ß??s???ta? sta t????µata pep?at?sµ???? s????
    p?? ???µ????ta? "e??sµata" ? "???a??e?d?". ?a
    e??sµata a?t? ß??s???ta? p??? ???t? µeta?? t???
    se ???sµ??a s?µe?a p???e?µ???? ?a s??µat?s???
    f?t?s???et????? ???????.

18
  • ??ste?eta? ?t? ?? a?t?d??se?? f?t?? t??
    f?t?s???es?? ?????ta? µ?sa s? a?t??? t???
    ???????, e?? ?? s??te???? a?t?d??se?? st??
    ?dat?d? µ?t?a p?? pe??ß???e? ta e??sµata t??
    ?????p?ast??.

19
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