POWER OF ICT

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POWER OF ICT
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(No Transcript)
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CHALLENGES IN AGRICULTURE

• Agriculture is an important sector with the
  majority of the rural population in developing
  countries depending on it.
• Sector faces major challenges of enhancing
  production in a situation of dwindling natural
  resources necessary for production, Water
  shortages, declining soil fertility, effects of
  climate change and
• rapid decrease of fertile agricultural lands
  due to urbanization
• Growing demand for Agricultural products offers
  opportunities for producers to sustain and
  improve their livelihoods.

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DECISION SUPPORT FOR EHANCING KHARIF PRODUCTION

• Key improvements stem from information about
  regulations early warning systems ,pest and
  disease control, new varieties, new ways to
  optimize production with the applicability of
  ICT .
• Timely information for the transplantation of
  Non basmati variety paddy and basmati
  variety of paddy to arrest the falling trend in
  ground water
• Propagation of Direct seeded rice to conserve
  water
• Leaf color chart for the Judicious use of
  fertilizers.
• Use of Tensiometers
• Providing soil health cards
• Promoting Chisel ploughs to break the hard crust
  to conserve water and increase in yield

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TACKLING CHALLENGES IN AGRICULTURAL USING ICT
FOR

• Timely availability of information(Weather
  information system and Pricing)
• Need for relevant Agricultural information
• Initiatives to expand the reach of farm extension
  services through phone, radio, video, Mobiles and
  Internet and sometimes all .
• SMS or text messaging campaigns for enabling
  environment advocacy
• Applications (apps) to help buyers manage
  transactions with the thousands of small-scale
  farmers who supply to them
• Improving market access
• Foster strategies and programmes with a
  long-term perspective

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Initiatives Taken By Department of Agriculture,
Punjab

• 1. KISAN CALL CENTRE
• As per instructions of Govt. of India Department
  registered names of State Level designating
  officers for Agriculture and allied Departments
  to implement Revised Escalation Matrix of KCC .
• Department has created and forwarded User IDs
  of Animal Husbandry, Horticulture, SAU and
  Fisheries.
• Names of district/block experts have been
  registered by Department of Agriculture, Punjab
  from 21 districts.
• Now Department is going to arrange
  videoconferencing of Field Experts of Agriculture
  allied and F.T.A. of KCC to provide them online
  training regarding field problems.
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• Regular Trainings for F.T.A.(Level-1) Level-2
  experts were conducted at P.A.U. Ludhiana.
• Important Literature /books were supplied to
  KCC.
• Due coverage given on Doordarshan and All
  India Radio

• Under Mass Media Support to Agriculture
  Extension Mera Pind Mere
• Khet is relayed on Doordarshan.
• Dehati Programme of All India Radio is being
  regularly sponsored by Department from number of
  years.
• Regular meetings of Rural Programme Advisory
  Committee are conducted with participation of
  Doordarshan, Agriculture Allied departments and
  P.A.U. Ludhiana.

2. MASS MEDIA
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KISAN CALL CENTRE
S.No Name of state NUMBER OF CALLS FROM 21/10/2004 to 30/4/2012 NUMBER OF CALLS FROM 01/05/2012 to Feb 2015
1 PUNJAB 395455 678727
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M-KISAN PORTAL
S.NO ADVISORIES /INFORMATION /SERVICE SENT TO THE FARMERS AS ON 01/04/2015 ADVISORIES /INFORMATION /SERVICE SENT TO THE FARMERS AS ON 01/04/2015 ADVISORIES /INFORMATION /SERVICE SENT TO THE FARMERS AS ON 01/04/2015
AGRICULTURE STATE(HQ) ATMA KVK
AGRICULTURE 3309 10134 1741273
ANIMAL HUSBANDRY 10574 10574 10574
HORTICULTURE 108699 108699 108699
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STATUS OF SEED/PESTICIDE /FERTILIZER/MACHINERY
DEALERS ON FARMER PORTAL AS ON 01/04/2015
STATE NUMBER OF SEED DEALERS NUMBER OF FERTILIZER DEALERS NOUMBER OF PESTICIDE DEALERS NUMBER OF MANUFACTURES TOTAL NUMBER OF DEALERS IN STATE
PUNJAB 6439 13179 9359 99 147