Canopy pilot projects

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Canopy pilot projects

Motorola Professional Services
Brazil
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(No Transcript)
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Internet access
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Sobral solutions showcase

• Administration of public resorts
• Model for city administration (Security, health,
  education)
• (Candidate to PMAT public fund for administrative
  improvements)
• Digital citizenship projects
• Public Internet access points (free access) and
  mobile bus
• IP phone and IP TV service for communication w/
  citizen
• (Candidate to FUST public fund for
  telecommunication access)
• Access of remote communities of the North-East
• Development of telemedicine (Saúde familia)
• Development of remote education

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Concepts of the pilot
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Barriers for development of the North-East

• Huge geographic extension of Brazil
• Heterogeneous social environments
• Heterogeneous economical environments
• Heterogeneous development levels
• Difficulty to integrate and administrate the
  national community
• Distance
• Isolation of remote communities
• Shortage of highways, railroads and communication
  insfrastructure
• Lack of resources to develop infrastructure

• Communication technology can break barriers
• e.g Cultural leveling per television or
  communications improvement thru phone/cellular
  coverage

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Technology as a means to break barriers

• Broadband Internet technology is a means to
• Ensure virtual proximity of remote communities
• Facilitate country administration
• Promote social development (telemedicine, remote
  education, information)
• Promote national integration
• Canopy is the missing link to provide Internet in
  remote communities

Broadband Internet services will unleash profound
industrial and social changes, comparable to the
changes resulting from the construction of
highways or railways e.g. in the 19th. century in
the US.
Canopy has an huge potential
in Brazil
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Momentum

• Technological momentum
• Canopy beats competing technologies for most
  rural applications
• Competitors will catch up 2004 the latest
• Political momentum
• Government focus on social development and
  national integration
• Anxious quest for new technologies to drive
  development
• Exposure of the Sobral experiment
• Ministery of National integration (Ciro Gomes
  native from Sobral)
• Ministery of Health ( Saúde familia program -
  Dr. Odorico)
• Ministery of Education (National priority)
• Ministery of Telecommunications (Approval process
  in Anatel)

• Ideal momentum for Canopy AND for Motorola
  Brazil

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Partners
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Sobral ideal stage to demo potential impact for
Brazil

• Urban environment of Sobral
• Fairly developed urban area
• Internet expertise and access to
  telecommunications services
• Regional environment
• Underdeveloped region low population density
• Precarious infrastructure / shortage of resources
• Precarious public services (health, education)
• Progressive administration - leadership in social
  programs
• Searching for ways to drive economic and social
  development
• Perceives technology as means for development
• Ongoing programs for social development

(Click here)
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Edumed provide solutions and open new markets

• Specialized since 2000 in development of
  solutions for
• Telemedicine
• Distance education
• Multimedia service providing
• Webscasting and Webstreaming
• Excellent access to social partners
• Maintained by a consortium of over 20 health
  institutes
• Profound familiarity with Brazil health,
  education and academic environments
• Partnership with numerous health, education
  institutions and Embratel
• Non-Profit institute certified for most public
  grants and programs
• Opens access to markets new to Motorola

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Business potential
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Expected demand for Canopy products and solutions

• Overwhelming demand for Canopy and related
  Motorola products and services
• Security, education, health and administrative
  solutions for cities, state and federal entities
• 6,700 city administrations
• 500,000 schools
• 7,000 hospitals
• 85,000 public health care units
• 65,000 ambulatory units
• Innumerous public or private resorts to
  administrate
• Excellent platform to obtain development funds
• FUST special fund for dissemination of
  telecommunication access 800 Million US
• PMAT special fund for improvement of
  administrative efficiency 400 Million US
• FINEP

From left to right Prof. Sabbatini, Dr.
Odorico, x. xxx (BNDES), René
BNDES committed 600 KUS for
Sobral pilot solution
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Sales estimate

• Current US sales 5,000 units per month
• Just another ISP telecommunication equipment
• Brazil sales
• Canopy is THE solution for country wide low cost
  communication demand
• Will be positioned as
• Equipment for communication of Internet service
  providers (ISP)
• AND solution for Brazilian communities
• Estimate gt 5,000 units per month or gt 4 Million
  US per month

50 Million US per year is a reachable
target Canopy will strongly vitalize Motorola
business in Brazil
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• Telexpo March 25-28
• Video screen with recurring clips on
• Canopy system
• Belem ISP solution è ISP market
• Sobral community solution è Community market
• Small counter w/ Canopy mockups and min.
  attendance
• Conference from Edumed

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End
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