Kickoff meeting

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AGES 2.0Activating and Guiding the Engagement of
Seniors through social mediaVS/2012/0346

• Kickoff meeting
• Ancona 15/11/2012

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ContextCall for Proposals for Social
Experimentations (VP/2011/009)

• financial support to experiment policy changes
  and reforms
• small-scale testing
• contribution to develop and test socially
  innovative approaches to policy priorities in the
  context of the Europe 2020 Strategy and the Open
  Method of Coordination on social protection and
  social inclusion

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Scope Call for Proposals for Social
Experimentations (VP/2011/009)

• design, management and methods to evaluate
  social experimentations
• strategies to scale-up social experimentations
  and to generalise its results into broader policy
  measures
• cooperation and networking activities.

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Expected Results Call for Proposals for Social
Experimentations (VP/2011/009)

• improve the quality and effectiveness of social
  policies and facilitate their adaptation to new
  social needs and societal challenges
• opportunities for decision-makers to base their
  decisions on objective and rigorous results
• expand the knowledge-base on how policies work,
  support evidence-based and participative
  policy-making and intensify mutual learning

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Context of Ages 2.0

• European Innovation Partnership on Active and
  Healthy Ageing (launched in July 2011)
• Focus on three dimensions
• Assisted Living,
• Social Inclusion,
• Ageing in the Workplace

AGES 2.0 focuses on the first two dimensions,
moving towards a more positive conceptualization
of ageing as an asset
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Rationale of Ages 2.0

• Social factors play a key role in protecting
  health and well-being of older people.
• ICT allows the elderly to move from a situation
  of loneliness

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Rationale of Ages 2.0

• to one that gives them greater opportunities
  for independence and social integration.

AGES 2.0 is aimed to determine how ICT can be
used more successfully to foster social
communication and social inclusion in elderly
community and care residents.
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Ages 2.0 Objectives

• Determine whether a novel social media
  intervention (Easy PC), enhances the health and
  well-being of elderly in receipt of care through
  fostering social engagement and interaction.

• determine the degree of social engagement that
  Easy PC enables and determine the health and
  well-being outcomes associated with Easy PC use
• determine the possibility of incorporating Easy
  PC as a social communication package for elderly
  people at territorial levels through a strategic
  up-scaling
• disseminate the results of the study at local,
  national and EU levels

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Partnership

• Public Authorities
• Regional Health Agency (ARS) of Marche Region
  coordinator
• Torbay Care Trust
• Care Providers
• Somerset Care Group
• Cooperativa Labirinto
• Research Centres
• Fondazione Giacomo Brodolini
• University of Exeter

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Methodology

• Quasi-experimental design
• Recruitment of 120 participants per country (240
  in total)
• Primary and secondary outcome measures
• Training of care staff to support participants
  receiving Easy PC
• Delivery of the Easy PC randomized control study
  (11 months)
• Data analysis
• Up-scaling Strategy (Consortium Members
  Stakeholders Groups Wider Mainstreaming
  Audience)
• Evaluation