MARKETING 3.03

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MARKETING 3.03

• Product/Service Management

Part 1 Product Mix Product Line
Product Item
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Product / Service Management

• Product MIX
• All the products that a company makes or sells.
  
• KRAFT Company Example
• .Kraft
• .Maxwell House
• .Kool-Aid
• .Oscar Mayer
• .Post Cereal products

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Examples of Product Mixes
4
Product / Service Management

• Product LINE
• Group of closely related products manufactured
  and sold by a business
• Example
• Kelloggs makes all the cereals listed

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Honda Product Mix and Lines
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Product / Service Management

• Product line is determined by
• Similar function
• Hondas Cars are a Product Line
• Sold to the same groups of people
• Hondas Lawn Equipment is sold to homeowners
• Marketed the same way
• Hondas cars are sold at dealerships
• Are priced similarly

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Product / Service Management

• Product Item
• A specific model, brand, or size of a product
  within a product line.

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Product / Service Management

• Product Mix Example
• All classes AK offers
• Product Line
• All marketing courses offered
• Product Item
• Marketing
• Sports Marketing
• International Marketing