Lists

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Lists Lust
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My Story Toms
Ten.Five1. Ideas Matter!2. Change Not
Sufficient!/Destruction Imperative!3. Disruptive
Technology Embraced!4. Value-added Sprint I
PSF-Moment (Beyond the Cost Center)!/
Best Not Enough/R.POV (Remarkable Point Of
View)!5. Value-added Sprint II
Branding/DreamMerchants All!/ Age of
Aesthetics-Design!6. Value-added Sprint III
Women-Boomer Strategic Market Opps! 7.
Bold/Brash/Nervy Innovation! Weird Wins!
FreakTime! DramaticDifference!8. Top/Quirky
Talent!/Women Rule!/Re-imagine Ed!9. Bedrock
Brand Inside-Itinerant Potential Organisms!10.
Leading Sign Up for Breathtaking,
Game-changing Crusades!(10.5. EXECUTE!
BIAS FOR ACTION!)
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My Story Toms Ten.Five1.
Ideas Matter!2. Change Not Sufficient!/Destruct
ion Imperative!3. Disruptive Technology
Embraced!4. Value-added Sprint I PSF-Moment
(Beyond the Cost Center)!/Best Not
Enough/R.POV (Remarkable Point Of View)!5.
Value-added Sprint II Branding/DreamMerchants
All!/ Age of Aesthetics-Design!6. Value-added
Sprint III Women-Boomer StrategicMarket Opps!
7. Bold/Brash/Nervy Innovation! Weird Wins!
FreakTime! DramaticDifference!8. Top/Quirky
Talent!/Women Rule!/Re-imagine Ed!9. Bedrock
Brand Inside-Itinerant Potential Organisms!10.
Leading Sign Up for Breathtaking,
Game-changing Crusades!(10.5. EXECUTE! BIAS FOR
ACTION!)
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In conclusion (Toms Bakers
Dozen) 1. Welcome to the Asian Century!2.
Permanence is a snare and a delusion.3.
Innovation must be a/the PREOCCUPATION.4. The
Top Line differentiates Winners from Losers.5.
Weird rules!6. See 5 above!7. Best Talent
(Best Roster) wins!7A. Leaders Do talent.
(Period.)8. Race Up the Value-added Ladder.
(Or else.)9. Dream Merchants will reign
supreme!10. Out O.O.D.A. the bastids!11. Make
it Cool!12. Appoint an EVP/SOUB. (Now.)13. Size
KILLS!
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In conclusion (Toms Bakers
Dozen) 1. Welcome to the Asian Century!2.
Permanence is a snare and a delusion.3.
Innovation must be a/the PREOCCUPATION.4. The
Top Line differentiates Winners from
Losers.5. Weird rules!6. See 5 above!7. Best
Talent (Best Roster) wins!7A. Leaders Do
talent. (Period.)8. Race Up the Value-added
Ladder. (Or else.)9. Dream Merchants will
reign supreme!10. Out O.O.D.A. the
bastids!11. Make it Cool!12. Appoint an
EVP/SOUB. (Now.)13. Size KILLS!
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TPs CEOs Are Idiots191. UNDERestimate the
Threat to their Existence OVERestimate their
Resilience.2. Fail to spend Hyper-aggressively
on IS/IT fail to follow Gamechanger IS/IT
Strategies fail to put their CIO on the
Board fail to exploit fully Revolution Now!
the Web.3. Believe in BIG mergers as The Key
to Offense Defense.4. Hire MBAs in large
s.5. Recruit mostly from conventional sources,
have a low tolerance for risktakers-freaks.6.
Are less than 24/7 Talent Fanatics.7. Do too
much Imitation/Benchmarking/ConstantImprovement,
not enough Breathtaking/Disruptive
Innovation favor marketshare over
MarketCreation.8. Believe that process beats
passion, analysis beats action.9. Spend
too much time in the Office, not enough time in
the Field fail to ColdCall at least One Customer
per Week are surrounded by sycophants have
low Tolerance for Contention.10. ARE NOT LOVED
BY FRONTLINE STAFF!11. Do too much
MicroSegmentation I Grotesquely underestimate
the Womens Marketand if they do more or
less get it, fail to understand the Strategic
Transformation required to master it.12. Do too
much MicroSegmentation II Grotesquely
underestimate the Boomer-Geezer Market.13. Have
too few Women on the Executive Team, too few
Women on the Board.14. Board OWMs. 15. Balk
at Technicolor actions and languagee.g., WOW!,
Lovemarks, DreamMarketing, InsanelyGreat. 16.
Think Design is a frill, nicetynot the
Fundamental Basis for Value Added.17. Tolerate
less than Excellence, do not insist upon
Experiences that make me Gasp.18. Deliver
more on Short-term Earnings rather than Long-term
Yearnings. 19. FAIL TO INSPIRE ME BY THE
AUDACITY OF THEIR DREAMS. (Too often Dream
Buy MarketShare, Get BIGGER, Cut Costs.)
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TPs CEOs Are Idiots191. UNDERestimate the
Threat to their Existence OVERestimate their
Resilience.2. Fail to spend Hyper-aggressively
on IS/IT fail to follow Gamechanger IS/IT
Strategies fail to put their CIOon the Board
fail to exploit fully Revolution Now! the
Web.3. Believe in BIG mergers as The Key to
Offense Defense.4. Hire MBAs in large s.5.
Recruit mostly from conventional sources, have a
low tolerance for risktakers-freaks.6. Are less
than 24/7 Talent Fanatics.7. Do too much
Imitation/Benchmarking/ConstantImprovement, not
enough Breathtaking/Disruptive Innovation
favor marketshare over MarketCreation.8.
Believe that process beats passion,
analysis beats action.9. Spend too much time
in the Office, not enough time in the Field fail
to ColdCall at least One Customer perWeek are
surrounded by sycophants have low Tolerance for
Contention.10. ARE NOT LOVED BY FRONTLINE
STAFF!11. Do too much MicroSegmentation I
Grotesquely underestimate the Womens Marketand
if they do moreor less get it, fail to
understand the Strategic Transformation required
to master it.12. Do too much MicroSegmentation
II Grotesquely underestimate the Boomer-Geezer
Market.13. Have too few Women on the Executive
Team, too few Women on the Board.14. Board
OWMs. 15. Balk at Technicolor actions and
languagee.g., WOW!, Lovemarks, DreamMarketing,
InsanelyGreat. 16. Think Design is a frill,
nicetynot the Fundamental Basis for Value
Added.17. Tolerate less than Excellence, do not
insist upon Experiences that make me
Gasp.18. Deliver more on Short-term Earnings
rather than Long-term Yearnings. 19. FAIL TO
INSPIRE ME BY THE AUDACITY OF THEIR DREAMS. (Too
often Dream Buy MarketShare, Get BIGGER,
Cut Costs.)
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Everything You Need to
Know about Strategy Toms Bakers Dozen
Axioms 1. Do you have awesome Talent
everywhere? Do you push that Talent to pursue
Audacious Quests? 2. Is your Talent Pool loaded
with wonderfully peculiar people who others
wouldcall problems? And what about your
Extended Community of customers, vendors et
al? 3. Is your Board of Directors as cool as your
product offerings and does it have50 percent
(or at least one-third) Women Members? 4.
Long-term, its a Top-line World Is creating a
culture that cherishes above all things
Innovation and Entrepreneurship your primary aim?
Remember Innovation not Imitation! 5. Are the
Ultimate Rewards heaped upon those who exhibit an
unswerving Bias for Action, to quote the
co-authors of In Search of Excellence? 6. Do you
routinely use hot, aspirational words-terms like
Excellence and B.H.A.G. (Big Hairy Audacious
Goal, per Jim Collins) and Lets make a dent in
the Universe (the Word according to Steve Jobs)?
Is Reward excellent failures, punish mediocre
successes your de facto or de jure motto? 7. Do
you subscribe to Jerry Garcias dictum We do
not merely want to be the best of the best, we
want to be the only ones who do what we do? 8.
Do you elaborate on and enhance Jerry Gs dictum
by adding, We subscribe to Best Sourcingand
only want to associate with the best of the
best. 9. Do you embrace the new technologies
with child-like enthusiasm and a revolutionarys
zeal? 10. Do you serve and satisfy customers
or go berserk attempting to provide every
customer with an awesome experience that does
nothing less than transform the way she or he
sees the world?11. Do you understand to your
very marrow that the two biggest under-served
markets are Women and Boomers-Geezers? And that
to take advantage of these two Monster Trends
(FACTS OF LIFE) requires fundamental re-alignment
of the enterprise? 12. Are your leaders
accessible? Do they wear their passion on their
sleeves? Does integrity ooze out of every pore of
the enterprise? Is We care your implicit
motto? 13. Do you understand business mantra 1
of the 00s DONT TRY TO COMPETEWITH WALMART
ON PRICE OR CHINA ON COST? (And if you get this
last idea, then see the 12 above!)
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Everything You Need to Know about
Strategy 1. Do you have awesome Talent
everywhere? Do you push that Talent to pursue
Audacious Quests? 2. Is your Talent Pool loaded
with wonderfully peculiar people who others
wouldcall problems? And what about your
Extended Community of customers, vendors et
al? 3. Is your Board of Directors as cool as your
product offerings and does it have50 percent
(or at least one-third) Women Members? 4.
Long-term, its a Top-line World Is creating a
culture that cherishes above all things
Innovation and Entrepreneurship your primary aim?
Remember Innovation not Imitation! 5. Are the
Ultimate Rewards heaped upon those who exhibit an
unswerving Bias for Action, to quote the
co-authors of In Search of Excellence? 6. Do you
routinely use hot, aspirational words-terms like
Excellence and B.H.A.G. (Big Hairy Audacious
Goal, per Jim Collins) and Lets make a dent in
the Universe (the Word according to Steve Jobs)?
Is Reward excellent failures, punish mediocre
successes your de facto or de jure motto? 7. Do
you subscribe to Jerry Garcias dictum We do
not merely want to be the best of the best, we
want to be the only ones who do what we do? 8.
Do you elaborate on and enhance Jerry Gs dictum
by adding, We subscribe to Best Sourcingand
only want to associate with the best of the
best. 9. Do you embrace the new technologies
with child-like enthusiasm and a revolutionarys
zeal? 10. Do you serve and satisfy customers
or go berserk attempting to provide every
customer with an awesome experience that does
nothing less than transform the way she or he
sees the world?11. Do you understand to your
very marrow that the two biggest under-served
markets are Women and Boomers-Geezers? And that
to take advantage of these two Monster Trends
(FACTS OF LIFE) requires fundamental re-alignment
of the enterprise? 12. Are your leaders
accessible? Do they wear their passion on their
sleeves? Does integrity ooze out of every pore of
the enterprise? Is We care your implicit
motto? 13. Do you understand business mantra 1
of the 00s DONT TRY TO COMPETE WITH WALMART
ON PRICE OR CHINA ON COST?
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13. Do you understand business mantra 1 of the
00s DONT TRY TO COMPETE WITH WALMART ON PRICE
OR CHINA ON COST?