Wisdom and Power

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• Wisdom and Power
• A Comprehensive Campaign for
• Owl Athletics
• Kennesaw State University

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Supporting Owl Athletics A Wise Decision

• Since its founding in 1963, KSU has
• experienced steady growth.
• Small local junior college
• Mid-size, four-year commuter college
• 19,800-student residential state university
  Georgias third largest
• Projected to grow to 30,000-40,000 students in 20
  years
• Including satellite campuses

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Academics Athletics

• Throughout KSUs history, academic success
• and athletic success have gone hand in hand.
• Championship teams
• High scholastic achievement 48 of athletes
  named to Presidential Honor Roll
• Community Service
• NCAA Division I status in 2005/2006

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Pursuit of Excellence

• Enhancing the excellence that already
• exists
• Expanding the excellence to more sports,
• more students
• Becoming a focal point of pride and
• excitement for the entire campus, county,
• region, alumni and beyond

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Game Plan

• 1.  Exploring a comprehensive campaign for
  enhancing existing athletic programs
• 2. Exploring new Div I athletic programs at KSU

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Potential New Varsity and/or Sports

• Football
• Men's Soccer
• Ice Hockey
• Gymnastics
• Wrestling
• Swimming
• Lacrosse
• Equestrian
• Rugby

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Game Plan

• Exploring a comprehensive
• campaign for enhancing existing
• athletic programs
• Exploring new Div I athletic programs
• at KSU
• Exploring new or existing Club sports
• at KSU
• Marketing KSU athletics to the entire
• campus and surrounding community

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• Supporting KSUs Athletic Program

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Upgrades to Existing Athletic Programs

• Major Facility Upgrades/Additions
• Soccer/Baseball Complex
• Field House
• Auxiliary Gymnasium
• Convocation Center
• Tennis Facility
• Fully fund scholarships for all sports
• Funding for new staff

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Existing Facility and Program Needs

• Soccer/Baseball Complex 12 million
• Field House with Indoor Track 6 million
• Auxiliary Gymnasium 5 million
• Upgrades to Convocation Center 1 million
• Hitting/Pitching/Softball Upgrades 1 million
  
• Tennis Facility 2 million
• Staff and Scholarship Expansion 5 million

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Athletic Facilities

• Existing Facility and Program Needs
• 32 million

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Master Plan Layout
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Soccer/Baseball Complex 12 million

• Unique Back-to-Back Stadium Design
• Shared Grandstand Seating Structure
• Shared Spine containing offices, training/weight
  rooms, lockers, academic support areas,
  concessions, restrooms

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• Rendering

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• Rendering

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Field House with Indoor Track 6 million

• 72,000 sq. ft. Multi Purpose Facility
• 200 Meter Indoor Track
• Practice Floor for Softball, Baseball, Soccer
• Increased student usage for Campus Health
• and Wellness programs

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Auxiliary Gymnasium
Basketball, Cheer, Volleyball Practice
Gym Offices Academic Support Areas
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Convocation Center Upgrades for Basketball
and Volleyball1 million

• Permanent Floor 300K
• Volleyball Locker Rooms 280K
• Office Suites 420K

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Hitting/Pitching Building, Softball Field
Upgrades1 million

• Indoor Hitting Pitching Facility 600K
• Softball Field Upgrades 300K
• Improvements to Practice Fields 100K

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Tennis Facility2 million

• Showcase facility situated on
• approximately 5 acres
• 12 courts with seating, a tennis shop,
• offices, and locker rooms would be
• constructed
• Site considerations on and off-campus

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Additional Staff and Scholarships 5 million

• Meet NCAA Division I requirements
• Upgrade part-time coaching positions
• New full-time positions
• New scholarships
• - Currently KSU funds 115 scholarships
• - Average scholarship 14,500 annually

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Possible Revenue Generators

• Indoor Track
• hosting college meets which would generate fees
  and reduce our expenses
• Tennis Facility
• To rent courses for teams, groups, individuals,
  and professional coaches to teach
• Pro-shop sales to community
• Youth Camps
• Additional programs with expanded facilities
• Local High School Use
• Scheduled usage of various facilities
• Community Use
• Scheduled usage of various facilities

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Expanding Excellence

• Exploring Football

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Benefits of Establishing a Football Team

• A Football team could help KSU
• Increase retention rates
• Attract more male students
• Develop more traditional-age, residential
  students
• Enhance student, alumni and community pride and
  support

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Two-Phase Approach

• Phase One
• Two to Three Years to begin a
• Division I-AA Team
• Phase Two
• Three to Five More Years to step-up to
• Division I-A Status

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Scholarship-Non Scholarship Considerations

• Scholarship I-AA
• More costly
• Greater revenue potential and media coverage
• National Championship opportunities
• Perceived as committed toward I-A status
• 83 potential opponents
• Non-Scholarship I-AA
• Less expensive to operate
• Little if any media coverage
• No bowl game opportunities
• Perceived as less serious about football
• 37 potential opponents

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Summary Football/Multi-Use Facility Program
Funding Opportunities

• 16,000 Seat Stadium 25 million
• Start-up costs 1 million
• weight room
• training room
• locker rooms
• furnishings
• equipment
• First 5 years operating costs 8 million
  
• Total 34M
• Could be raised in advance, annually, or
  through student fees
• (or combination)

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Stadium - 25 million

• On-campus facility would include
• Center (50-yard line) premium seats
• State-of-the-art synthetic Turf Field playing
  surface
• Sky Box suites for sponsors
• Electronic scoreboard/video display
• Concession areas

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Stadium Funding

• Naming Gifts
• Bond
• Student Fees

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Start-Up Costs 1 million

• Equipped weight room 150K
• Furnishings 75K
• Training room 150K
• Locker rooms 100K
• Offices/meeting rooms 75K
• Video equipment 200K
• Game and practice equipment 100K
• Marching band start-up 150K

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Football Operating Expenses Div I-AA

• Coaches/Staff 950K
• Scholarships 925K
• Travel 125K
• Insurance 100K
• Supplies, equip.,misc. 400K
• Total 2.5 M
• Div I-A would require approx. 1.5 million more
  per year, primarily
• for increased coaches salaries, more scholarships
  (85), and travel.

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Football Operating Income Div I-AA

• Tickets (avg. attendance of 6,000 x 5
  games) 450K
• Premium seating/parking 150K
• Concessions 100K
• Boosters/Advertising, souvenirs, programs 300K
• Student fees, annual capital donations 1.5
  million
• Total 2.5 M
• Div I-A revenue would increase to 4 million
  primarily through more attendance

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Parking Issues

• Currently have over 7,500 parking spaces on
  campus
• Planned parking decks on campus and at Town Point
  will yield a total of about 10,000 spaces
• Average number of people per car for athletic
  events is 2.8 people at low range and 4.2 people
  at high range

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KSU Football A Focal Point

• Campus Prestige
• Student Life
• Community Pride
• Alumni Relations

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A review of existing and potential new DI and
Club Sports at KSU  
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Current DI and Club Sports

• DI
• Baseball
• MW Basketball
• Cheer NCA
• MW XC/Track
• MW Golf
• Womens Soccer
• Softball
• Womens Tennis
• Volleyball

• Club Sports
• Cricket
• Cycling
• Ice Hockey
• Lacrosse
• Roller Hockey
• Rugby
• Ultimate Frisbee
• Wakeboarding
• Wrestling

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Potential DI and/or Club Sports

• Football
• Womens Gymnastics
• Mens Soccer
• MW Swimming
• Others
• Note Some Club sports are potential DI sports

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Campaign Evaluation Committee

• Review the facility and financial needs of the
  athletic program as developed by the Athletic
  Staff of KSU.
• Offer insights regarding the needs and long term
  objectives of KSU Athletics.
• Lend credibility to the interview process of the
  feasibility study by recommending prospective
  interviewees.
• Review feasibility study report when the
  interviews are completed and make appropriate
  recommendations.

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Next Steps

• Complete written campaign prospectus
• Conduct 75-100 personal interviews with local and
  regional leaders
• Report study results to Evaluation Committee and
  staff
• Make appropriate recommendations regarding a
  comprehensive athletic funds campaign
• If favorable, launch campaign for athletics in
  early 2007

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