Mobiscan Corus

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OBJECTIVES
? Building out one successful mobility portal
per province ? where individual citizens and
collective bodies ? can find information,
get advice and buy durable mobility products, as
an alternative for the private car.
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SITUATING THE ISSUE
NOW
?
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SITUATING THE ISSUE
CONCEQUENCE
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SITUATING THE ISSUE
BECOMES
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EXPERIENCES ABROAD AND MARKET RESEARCH

• WE LEARNED THAT
• There is a clear need to 1 integrated offer
  (location service)
• This concept has to be put in the market as
  (result of the concept lab)
• In a world full of information, you really dont
  need someone who gives you a heap of
  leaflets/brochures about mobility. You dont
  want a heap of brochures, you want simple advice.
• In the mobility shop, you are not snowed under
  with brochures, but you get personal advice f.i.
  what is the best, fastest and cheapest way to get
  to your destination. Call it your personal
  GPS-system.
• You get that tailor made travel advice in the
  mobility shop from experienced advisers, who have
  all the information you need. Tell them your
  specific needs and they will develop a personal
  travel plan which can be a mix of train, tram,
  car, bus, bicycle, on foot, etc.. You can also
  apply for information yourself via one of the
  computers in the shop.
• You can find the mobility shop at a central place
  in all big Flemish cities. It is always
  attainable by website, telephone and email.

Own market research (concept lab) experiences
abroad in the Netherlands, Germany,
Great-Britain, US, Sweden, Switzerland and Italy
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EXPERIENCES ABROAD AND MARKET RESEARCH
WE LEARNED THAT

• personal important (face to face tailor
  made)
• information AND advice AND buy
• the profile of the staffing in the shop
  critical factor of success (service, image,
  credibility)
• telephone website at least as important as
  the physical shop
• essential balanced and integrated collaboration
  between the different partners

Own market research (concept lab) experiences
abroad in the Netherlands, Germany,
Great-Britain, US, Sweden, Switzerland and Italy
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EXPERIENCES ABROAD AND MARKET RESEARCH
LED TO CRITICAL FACTORS OF SUCCESS
LOCATION IMPLEMENTATION
STAFFING
COMMUNI-CATIE
ICT
PARTNERS
Central location Integrated house style
Putting the concept in the market
Partnerships with all operators
Performing website
Friendly, quick, personal, multi modal
Own market research (concept lab) experiences
abroad in the Netherlands, Germany,
Great-Britain, US, Sweden, Switzerland and Italy
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EXPERIENCES ABROAD AND MARKET RESEARCH
LED TO CRITICAL FACTORS OF SUCCESS
LOCATION IMPLEMENTATION
STAFFING
COMMUNI-CATIE
ICT
PARTNERS
Central location Integrated house style
Putting the concept in the market
Partnerships with all operators
Performing website
Friendly, quick, personal, multi modal
Own market research (concept lab) experiences
abroad in the Netherlands, Germany,
Great-Britain, US, Sweden, Switzerland and Italy
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THE SHOP CONCEPT

• Flagship store
• Wow-effect
• Transparent, clear
• Principles of mobility research
• Fluent flow
• Personal GPS (circuit)
• No queues
• Good access for the disabled
• -Multi modal
• -3 possibilities for clients self-service
  (brochures, web), face-to-face advice and more
  complex advice

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LAY-OUT OF THE SHOP
Self service
Desk for Disabled
Face2face-advice
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LAY-OUT OF THE SHOP
More complex advice
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LAY-OUT OF THE SHOP
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EXPERIENCES ABROAD AND MARKET RESEARCH
LED TO CRITICAL FACTORS OF SUCCESS
LOCATION IMPLEMENTATION
STAFFING
COMMUNI-CATIE
ICT
PARTNERS
Central location Integrated house style
Putting the concept in the market
Partnerships with all operators
Performing website
Friendly, quick, personal, multi modal
Own market research (concept lab) experiences
abroad in the Netherlands, Germany,
Great-Britain, US, Sweden, Switzerland and Italy
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STAFFING

• Qualitative personnel
• Multi modal attitude
• Experienced advisers
• Customer oriented, quick and efficient
• Flexible and available collaborators front and
  back office

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EXPERIENCES ABROAD AND MARKET RESEARCH
LED TO CRITICAL FACTORS OF SUCCESS
LOCATION IMPLEMENTATION
STAFFING
COMMUNI-CATIE
ICT
PARTNERS
Central location Integrated house style
Putting the concept in the market
Partnerships with all operators
Performing website
Friendly, quick, personal, multi modal
Own market research (concept lab) experiences
abroad in the Netherlands, Germany,
Great-Britain, US, Sweden, Switzerland and Italy
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LOGO
From A to B moves Less CO2 durable. CO2 is
known Baseline simple, pronounces easily and
mentions the essential
Multicolor multiparty multi modal Green basic
color durable Shape dynamical on the road
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EXPERIENCES ABROAD AND MARKET RESEARCH
LED TO CRITICAL FACTORS OF SUCCESS
LOCATION IMPLEMENTATION
STAFFING
COMMUNI-CATIE
ICT
PARTNERS
Central location Integrated house style
Putting the concept in the market
Partnerships with all operators
Performing website
Friendly, quick, personal, multi modal
Own market research (concept lab) experiences
abroad in the Netherlands, Germany,
Great-Britain, US, Sweden, Switzerland and Italy
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WEBSITE
CENTRAL ROUTEPLANNER (TAILOR MADE ADVICE, WITHOUT
TO MUCH CLICKS)
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WEBSITE
TOPLOCATIONS PER PROVINCE
ENUMERATION OF ALL PARTNERS
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WEBSITE
FIRST LINE INFORMATION OF EACH PARTNER (FAQs)
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TELEPHONE

• (national) telephone number of Slimweg 070
  345 346
• Here also only first line information in
  scripts to avoid secret routes (people who call
  the 070-nr of Slimweg in stead of the contact
  center of the NMBS)

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EXPERIENCES ABROAD AND MARKET RESEARCH
LED TO CRITICAL FACTORS OF SUCCESS
LOCATION IMPLEMENTATION
STAFFING
COMMUNI-CATIE
ICT
PARTNERS
Central location Integrated house style
Putting the concept in the market
Partnerships with all operators
Performing website
Friendly, quick, personal, multi modal
Own market research (concept lab) experiences
abroad in the Netherlands, Germany,
Great-Britain, US, Sweden, Switzerland and Italy
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PARTNERS

• NMBS
• FBAA
• Cambio
• Carpool
• Federation of Taxis
• Pedestrians movement
• Cyclists league
• Autopia
• VSV
• Provinci