Entrepreneurship

1
Introduction
2
Contact information for Boglarka Kiss Kulenovic

• Office hours
• Tuesday 1000 1200
• Tuesday 1600 1700
• Office 20
• E-mail bkisskule_at_efzg.hr

3

• COURSE REQUIREMENTS
• regular attendance
• You will not get a signature if you miss more
  than 3 classes.
• The progress test can also be only taken by
  students who missed maximum 3 classes.
• active in-class participation
• passing the progress test and/or exams.

4

• TWO WAYS TO GET A GRADE
• 1) PROGRESS TESTING - BEFORE REGULAR EXAM DATES
• regular attendance
• active class participation
• midterm test (minimum 51)
• oral exam
• Final grade written test oral test class
  participation

5
2) REGULAR EXAM DATES

• regular attendance
• final comprehensive written test (regular exam
  period)
• final comprehensive oral exam (regular exam
  period)

6
REQUIRED LITERATURE

• Pilot coursebook from the faculty website
• http//www.efzg.unizg.hr/default.aspx?id18089
• Print it out and bring it tomorrow

7
Timetable

• 1500 1630 Session 1
• 1645 1815 Session 2
• 1830 1930 Session 3

8
IMPORTANT!

• No class on Thursday (15 January)
• Make-up class Saturday (17 January)
• 900 -1400 dv 16 (Kennedy sq)

9
Entrepreneurship
10
Key words

• Entrepreneur (n)
• Enterprise (n)
• Entrepreneurship (n)
• Entrepreneurial (adj)
• Smaller ____ are much greater in number than
  large companies.
• Steve Jobs was a famous _____.
• ____ thinking is key to being a good businessman.
• ____ is the practice of starting new businesses.

11
Key words

• Smaller enterprises are much greater in number
  than large companies.
• Steve Jobs was a famous entrepreneur.
• Entrepreneurial thinking is key to being a good
  businessman.
• Entrepreneurship is the practice of starting new
  businesses.

12
Risk taking Business understanding Having a
qualification in business Being creative Having a
totally original idea Determination ESSENTIAL ?
Energy ? NOT
ESSENTIAL Flexibility The ability to plan
ahead Spotting a niche market Leadership Being
liked by others The ability to face
failure Having lots of money Obtaining
finance Knowing what limited liability is
13
Business plan - definition

• A written document that describes in detail how a
  new business is going to achieve its goals. A
  business plan will lay out a written plan from
• a marketing,
• financial and
• operational viewpoint. 

14
Business plan - uses

• It can
• show potential costs
• show drawbacks  (problems)
• provide direction to the owners of the business
• be used to help convince potential investors.

15
Watch and answer these questions.

• How does Teddy the Guardian work?
• Why is this product unique in medical products?
• What types of companies are interested in buying
  this product? Is it a success?
• https//gust.com/companies/teddy_the_guardian

16
Business plan and Teddy the Guardian

• Look at the questions (p. 11) that new
  entrepreneurs should consider and try to answer
  them for A. Burica and J. Majic.

17
Watch at home and answer these questions.

• What does the company do that the two young
  ladies set up?
• What do young people need to start their own
  business?
• What is their message to other students?
• http//tedxtalks.ted.com/video/VoC491enjem-start
  upa-do-ostvarenjasearch3Aana20burica

18
Management
19
Watch and listen

• http//www.youtube.com/watch?vf60dheI4ARg
• Which theory of motivation do you think Jobs
  agrees with?
• Write down key words that support your opinion.

20
What kinds of advantages can Google gain by
setting up its HQ in this way?

• Think about the theories of motivation you
  learned.
• http//news.bbc.co.uk/2/hi/technology/7292600.stm
• http//www.youtube.com/watch?vjH-4Rgx8HYI