Value focused rationality

1
Value focused rationality

• Fred Wenstøp
• Norwegian School of Management, BI

2
HIV Case The Decision panel

• The Panel
• Governmental advisor on AIDS matters
• Svein-Erik Ekeid
• Deputy minister, Ministry of Social Affairs
• Emil Hansen
• Director of National Institute of Public Health
• Bodolf Hareide
• Decision context
• Identification of viable program target groups
• Value focusing
• Essential values were identified without
  discussing consequences of alternatives

3
HIV Case Value structure
4
HIV Case Framing the problem
5
HIV Case Weights

• Weight elicitation
• Computer interactive
• Discussions
• Emotional responses
• Unanimous result

6
Viability study
7
HIV Case Conclusion

• The viability study showed that
• in order to be efficient, any program directed
  against an immigrant group must prevent new HIV
  cases at least
• Europeans 665
• Americans orientals 510
• Sub-Sahara Africans 100
• A simulation study showed that
• if left to themselves they would at the maximum
  infect
• Europeans 20
• Americans orientals 266
• Sub-Sahara Africans 376

8
A concept of rationality

• Rational decision making is to
• make full use of our reasoning power
• while paying full attention to values and
  feelings
• Important insight
• Good decision making requires appropriate
  attention to values
• only emotions can convert values into action