Elements

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Elements Principles of Design

• Multimedia 12

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Elements of Design

• The Designer uses the following
• Elements of Design

• Space
• Line
• Shape
• Form
• Colour
• Value
• Texture

Can you think of words to describe what you see
to the right?
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Space

• Is a way to describe the area an artist works
  in/on
• It can be paper, clay, canvas, walls, etc.
• It has two characteristics
• positive the object
• negative the voided area surrounding the object.

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Line

• Is a continuous mark.
• It has five characteristics
• length
• width
• curvature
• depth
• texture

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Shape

• Is created by an enclosed line.
• It has height and width and is usually considered
  flat (two-dimensional
  or 2-D)
• There are two basic types of shapes
• Geometric
• Organic

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Shapes II

• There are four basic geometric shapes
• circle
• square
• rectangle
• triangle
• Organic shapes have more flow

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Form

• Is made of two or more shapes combined.
• It had height, width, and depth.
• It is considered three dimensional or 3-D and
  you usually can walk around and/or through it.
• There are four basic forms
• Sphere
• Cone
• Cylinder
• Cubes

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Colour

• Colour is also sometimes referred to as a Hue.
  
• There are
• 3 Primary colours
• 3 Secondary colours
• 6 Intermediate colours
• which are placed evenly around the basic colour
  wheel.

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Colour II

• A Shade is made by adding BLACK to a colour
• NAVY is a Shade of BLUE
• A Tint is made when you add white to a colour
• PINK is a Tint of RED

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Primary Colors
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Secondary Colors(colors made by mixing primaries)
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Tertiary Colors(colors that mix primary and
secondary)
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Take Together . . . Color Wheel!
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Using the Wheel

• The colors are arranged on the wheel in such a
  way that purposeful color choices can be made.
• Choices of color combination depend on what you
  are trying to accomplish.
• Such as
• Contrast
• Blending
• Affect

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Using the Wheel
Complementary Colors Colors opposite from one
another on the wheel. These colors will provide
the most visual contrast. Contrast is the
noticeable level of difference between two
colors.
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Colour Schemes

• Monochromatic - different values of the same
  colour. (Colour) (white, gray or black)
  Different tint or shade of the original colour
• Complementary - two colours opposite each other
  on the colour wheel.
• Analogous - 3-5 colours which are next to each
  other on the colour wheel (that have a family
  resemblance).
• Triadic - are three colours evenly spaced on the
  wheel forming a triangle.
• Warm colours are red, orange and yellow.
• Cool colours are green, blue and purple.

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Value

• Is the lightness and darkness of a colour or
  neutral gray.
• White added to a colour is a tint.
• Grey added to a colour is a tone.
• Black added to a colour is a shade.
• These are called Neutrals.

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Texture

• The feel of a surface.
• There are two kinds
• Actual or Real
• usually made by nature
• Implied or Fake
• usually created by man

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Principles of Design

• Balance
• Repetition
• Contrast
• Movement
• Emphasis
• Unity

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Balance

• Equilibrium
• the feeling of being comfortable in artwork.
  Where the Elements are placed in the picture in a
  way so they have equal weight.
• There are two kinds
• Symmetrical or formal balance which is objects
  centered
• Asymmetrical or informal balance which is more
  objects on one side or off centered.

The MOST DIFFICULT Principle to master!!!
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Repetition

• Is a repeated element
• varied in
• Size,
• Shape or
• Colour
• Also known as Pattern

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Contrast

• The opposite or varied elements that make an art
  work interesting.
• Such as colour, thick or thin lines, large or
  small shapes, rough or smooth texture,etc.

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Movement

• The path our eyes follow in art work.
• Usually it brings the viewer in, around, and
  through the piece.
• Also known as Rhythm

Also very difficult to master!!!
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Emphasis

• Drawing attention to the main object.
• All elements like line, colour, and shapes,
  direct your eye to the main point.

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Unity

• Oneness makes all the elements and principals
  work together to form a piece of art.
• Also called Harmony

This one takes a lot of practice!!!
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Know Your EP !!!

• Understanding the Elements of Art and the
  Principles of Design helps you to create artwork,
  websites, animations, and Photoshop images that
  can be read more easily and effectively by
  everyone.

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