Peltier WaterTM

1
Peltier WaterTM
2
Peltier WaterTM What is it?

• Peltier WaterTM is a proprietary, electrolyte
  rich, liquid concentrate which contains essential
  nutrients vital to human health.

3
Peltier WaterTM What is it?

• "...Fish, amphibian, and reptile, warm-blooded
  bird and mammal - each of us carries in our veins
  a salty stream in which the elements are combined
  in almost the same proportion as in sea water.
  This is our inheritance from the day, untold
  millions of years ago, when a remote ancestor,
  having progressed from the one-celled to the
  many-celled stage, first developed a circulatory
  system in which the fluid was merely the water of
  the sea.
• From Rachel Carsons The Edge of the Sea, 1962.

4
Peltier WaterTM What is it?

• In the same way, our lime-hardened skeletons are
  a heritage from the calcium-rich ocean of
  Cambrian time. Even the protoplasm that streams
  within each cell of our bodies has the chemical
  structure impressed upon living matter when the
  first simple creatures were brought forth in the
  ancient sea...
• From Rachel Carsons The Edge of the Sea, 1962.

5
Peltier WaterTM

• Rachel Carsons assertions, spurred research into
  finding a product that matched this vision.
• After searching unsuccessfully for such a product
  in the marketplace without success research began
  into the development of Peltier WaterTM.

6
Peltier WaterTM Research and Innovation

• Seventy five years of published research on the
  role of electrolytes in human health provided the
  framework for the development of Peltier WaterTM.
  
• Also, the work of Dr. Björn Nordenström, M.D.,
  Professor Emeritus of Diagnostic Radiology,
  Karolinska Institute and Hospital, Stockholm,
  Sweden and former Chairman of the Nobel Prize
  Committee in Medicine and Physics provided
  additional breakthroughs in the products
  development.

7
Dr. Nordenströms Work
8
Peltier WaterTM Research and Innovation

• Dr. Nordenströms work was considered to be 200
  years ahead of his time in understanding how the
  human body worked and it influenced the
  maintenance of health. This assertion was made by
  2-time Nobel Prize winner Dr. Linus Pauling.

9
What are Electrolytes?

• An electrolyte is a fluid solution that conducts
  electricity in the human body.
• The main electrolytes are sodium, potassium,
  phosphorus, magnesium, calcium bicarbonate,
  chloride and sulfate.
• It is the balance of these electrolytes that is
  one of the keys to maintaining optimal health.

10
What are Electrolytes?

• Electrolytes rely on water.
• Water is the solvent in which most of the
  chemical reactions of life occur.
• "Water is compatible with more substances than
  any known solvent, and therefore it is an ideal
  medium for transporting nutrients in the cells
  and for the chemical reactions of cellular
  metabolism to take place."
• Human Nutrition, Guthrie HA and Picciano MF,
  Mosby-Yearbook, St. Louis, 1995, p. 261
• Ruth L. Pike and Myrtle L. Brown, Nutrition An
  Integrated Approach. John Wiley New York, 1984,
  p. 197.

11
What are Electrolytes?

• There are supposedly more cells in the body than
  stars in the universe and each cell is dependent
  on water and the proper ratio and concentration
  of electrolytes.

12
What are Electrolytes?

• the level of one or more electrolytes in the
  body can stray far from the optimum before we
  become sufficiently aware of the problem to
  remedy it.
• Human Nutrition, Guthrie HA and Picciano MF,
  Mosby-Yearbook. St. Louis, 1995, p. 261

13
What are Electrolytes?

• According to one of the leading nutritional
  textbooks used by universities worldwide
• The maintenance of body fluid and electrolytes
  is of vital importance for sound health and
  nutrition.
• Advanced Nutrition and Human Metabolism, 2nd Ed.
  Groff, Gropper and Hunt, West Publishing Company,
  St. Paul, 1995, p. 430.

14
Peltier WaterTM What makes Peltier Water unique

• Peltier WaterTM has a proportional balance of
  sodium, potassium, magnesium, chlorides,
  bicarbonates, phosphorus and sulfates.
• Each of these electrolytes have been established
  as important in the maintenance of optimal
  wellness.

15
Peltier WaterTM Unique Qualities

• What makes Peltier WaterTM unique is that it
  contains the proper proportion of electrolytes
  needed by most cells.
• During manufacture a series of proprietary steps
  are taken to introduce each electrolyte according
  to strict formulation operation procedures.
• This method of formulation remains unique in the
  marketplace among similar products.

16
Electrolyte Salts

• What they are and how they effect optimal
  wellness in humans.

17
Sodium

• Sodium is an essential mineral necessary for the
  transport of nutrients within the body.
• However, in the American diet, excessive intake
  of sodium is not only common but at times,
  extraordinary.

18
SodiumExample of a Processed Food Meal

• 4 Chicken Nuggets w/cheddar cheese 2200 mg
• 10 Potato Chips 1028 mg
• 1 Sports Drink 96 mg
• This one meal 3324 mgs!

• People are taking 2 3 times the amount of
  sodium recommended by expert panels.
• The Recommended Daily Allowance (RDA) of sodium
  is 2400 mgs or less.
• The meal on the left already exceeds this amount.

19
Sodium

• According to the American Dietetic Association,
  most of the sodium that Americans consume comes
  from processed or prepared foods, not from the
  salt shaker at the kitchen table.
• The American Dietetic Associations Complete Food
  and Nutrition Guide, Chronimed Publishing,
  Minneapolis, 1996, p. 154.

20
Sodium

• The amount of Sodium in processed foods is of
  major concern.
• The chart on the right shows the difference
  between a fast-food lunch (1630 mg of Sodium) and
  a made at home non processed lunch (200 mg).

21
Sodium

• The amount of sodium a fast food meal provides
  can easily be 70 to 150 of the US RDA of sodium
  for adults. Add a fast food breakfast and dinner
  and the amount climbs. Think of doing this over
  and over for 10 or 20 years and you can
  appreciate the implications.

22
Sodium

• Because of the excesses of sodium in the American
  diet, Peltier WaterTM was designed to have a low
  amount of sodium per serving (64 mg).
• But it is the balance with potassium that makes
  this formula even more unique.

23
Potassium

• According to nutrition experts
• It is possible that maintaining potassium
  intake at a level equal to sodium intake (a
  Sodium/Potassium intake ratio of 11) may protect
  against the adverse effects of high sodium
  intake.
• Human Nutrition, Guthrie HA and Picciano MF,
  Mosby , 1995.
• Stamler J et al Intersalt study findings public
  health and medical care implications,
  Hypertension, 14570, 1989.

24
Potassium and Magnesium

• Of further importance is the ratio of potassium
  to magnesium.
• Potassium and magnesium acts as muscle relaxants
  in counterbalance to calcium and sodium which act
  as muscle contractants.
• But this is only the beginning of the discussion
  of one of the most important electrolytes, namely
  magnesium.

25
Magnesium

• Magnesium is one of the most important
  electrolytes of all.
• Serves as an important part of more than 300
  enzymes in the human body essential to optimal
  functioning.
• An enzyme is a protein that affects the speed of
  a metabolic reaction. The proper functioning of
  enzymes are essential to the maintenance of
  health.
• The American Dietetic Associations Complete Food
  and Nutrition Guide, Chronimed Publishing,
  Minneapolis, 1996, p. 96.

26
Magnesium

• Imagine being bumped into.
• Now imagine getting bumped into 10,000 times
  faster.
• Enzyme reactions in the body have to occur at
  great speeds to keep us healthy.
• A mineral catalyst like magnesium is crucial to
  making these reactions happen at critical rates
  of speed.

27
Magnesium

• Helps maintain body cells in nerves and
  muscles.
• Serves as a component of bones
• The majority of magnesium is found in the
  bones.
• The American Dietetic Associations Complete Food
  and Nutrition Guide, Chronimed Publishing,
  Minneapolis, 1996, p. 96.

28
Magnesium

• The role of magnesium and health is so important
  that in 1971 the International Society for the
  Development of Research on Magnesium was founded.
• Today, the peer-reviewed medical journal
  Magnesium, is found in scientific libraries
  worldwide.
• Iannello, S and Belfiore F, Hypomagnesemia A
  review of pathophysiological, clinical and
  therapeutical aspects, PanMinerva Med, 2001
  43p. 177.

29
Magnesium

• Peltier WaterTM has nearly 6 times the amount of
  magnesium reportedly found in the most popular
  sports drink on the market!1
• Two of the leading sports drinks contain no
  magnesium at all!2
• 1 Food Finder, ESHA Research, Salem, OR, 1995.,
  p. 239.
• 2 Whang R, Electrolyte and water metabolism in
  sports activities, Comp Ther, 1998 24(1), p. 6.

30
Magnesium and Potassium

• While participating in sporting activities, sweat
  losses of magnesium can be 10-25 of the daily
  loss. This can be very important to active adults
  engaged in sports and other outdoor activities.
• Avoidance of magnesium depletion is important
  for the proper maintenance of carbohydrate
  metabolism and for optimizing body potassium
  balance
• Whang R, Electrolyte and water metabolism in
  sports activities, Comp Ther, 1998 24(1), p. 6.

31
Peltier WaterTM Sports

• Joanna Chodorowska, an Athena Division (over 40)
  Tri-athlete, went from being an also ran in her
  events to consistently finishing in the top 3
  after she switched from over the counter sports
  drinks to Peltier WaterTM.
• Testimonial on file

32
Phosphorus

• One rarely hears much about phosphorus yet it
  Helps generate energy in every cell in your body
  and acts as the main regulator of energy
  metabolism in your bodys organs.
• Further, It is a major component of bones and
  teeth, second only to calcium.
• Also it, Serves as part of DNA and RNA, which
  are your bodys master plan for cell growth and
  repair.
• The American Dietetic Associations Complete Food
  and Nutrition Guide, Chronimed Publishing,
  Minneapolis, 1996, p. 96.

33
Chloride

• Often, chloride, another important electrolyte is
  under appreciated.
• It helps regulate fluids in and out of body
  cells.
• Nutrition experts state that chloride is a
  component of stomach acid, helps with the
  digestion of your food and the absorption of
  nutrients. i.e. hydrochloric acid
• It also, Helps transmit nerve impulses, or
  signals.
• The American Dietetic Associations Complete Food
  and Nutrition Guide, Chronimed Publishing,
  Minneapolis, 1996, p. 97.

34
Chloride

• Unfortunately, the top 3 sports drinks contain 0
  mg of chloride per serving.
• Peltier contains 72 mg per serving.
• Whang R, Electrolyte and water metabolism in
  sports activities, Comp Ther, 1998 24(1), p. 6.

35
Bicarbonate

• Bicarbonates are important in keeping balance
  with chlorides in the body.
• Research has suggested that the use of
  bicarbonates may be beneficial in the absorption
  of proteins and in short-term high intensity
  effort.
• McNaughton L, Backs K, Palmer G, Strange N,
  Effects of chronic bicarbonate ingestion on the
  performance of high-intensity work, Eur J Appl
  Physiol, 1999, 80333-336.

36
Sulfur

• Although sulfur is present in every cell of the
  human body and is part of three essential
  vitamins (thiamine, pantothenic acid, biotin),
  and the powerful antioxidant lipoic acid, it is
  the most neglected nutrient in all electrolyte
  solutions in the market today.
• Advanced Nutrition and Human Metabolism, 2nd Ed.
  Groff, Gropper and Hunt, West Publishing, St.
  Paul, 1995, p. 326.

37
Peltier WaterTM Enhancing Other Nutritional
Products

• Of further importance
• Electrolytes are a key factor in utilization of
  amino acids, vitamins, and minerals and play a
  role in fatty acid metabolism such as when you
  consume fish or omega-3 rich fish oils.

38
Peltier WaterTM - There are 100s of ways to
use the product

• You can add it to
• Water
• Milk Cows, Soy, Rice, Almond, Goat.
• Juice Orange, Grapefruit, Grape, etc.
• Or drink it straight.

• You can cook with it in
• Rice
• Soups
• Stews
• Vegetables
• Chili
• Anything that calls for water and salt

39
Peltier WaterTM

• The American Medical Association (AMA) wanted to
  lower normal body temperature from 98.6 to 98.0,
  not because it was healthier, but too few people
  were found to have an ideal body temperature.
• This attempt to change what is considered an
  ideal temperature for humans has a great deal to
  do with one of the effects of Peltier WaterTM

40
Peltier WaterTM

• Where did the name Peltier in the product name
  come from?
• Answer. It was named after the eminent French
  physicist Jean Charles Peltier (1785-1845).
• In 1834 he discovered that in an electrolyte
  solution with trace minerals, you could create
  heat or cold depending on the flow of the
  electrons.

41
Peltier WaterTM

• It has been observed that maintaining balanced
  electrolyte levels in cells can result in normal
  temperature levels for almost all cells, even
  those located in extremities such as hands and
  feet. This may be the result of the Peltier
  Effect. It has been reported by people consuming
  Peltier WaterTM daily that their hands and feet
  are no longer cold.

42
Peltier WaterTM

• Behind every bottle is years of research.
• A formulation based on a proprietary production
  method creating a unique product.

43
Peltier WaterTM