Coldwell Banker Digital Marketing Plan

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www.FloridaKeysHomeTeam.com
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Let us go to work for you!

• Heres what sets Coldwell Banker Schmitt Real
  Estate Company apart from other real estate
  companies.

www.FloridaKeysHomeTeam.com
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About Coldwell Banker

• For almost a century Coldwell Banker Real
  Estate Corporation has become synonymous with
  excellence, leadership and exceptional customer
  service in the real estate industry.
• Our focus has remained on providing the best
  services possible for home sellers and buyers
  alike.

www.FloridaKeysHomeTeam.com
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The strength of Coldwell Banker Worldwide

• The COLDWELL BANKER brand has 4,000 offices and
  127,000 sales associates around the world.
• Currently the COLDWELL BANKER system is
  represented in 30 European, Asian, Central
  American, and Caribbean nations.
• COLDWELL BANKER is the country's oldest real
  estate organizations, and is ranked as the 1
  real estate franchise in the world.
• COLDWELL BANKER is the number-one name in real
  estate globally, and participates in one out of
  every nine sales in the United States.

www.FloridaKeysHomeTeam.com
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Your perfect partner in Florida

• The COLDWELL BANKER presence in Florida includes
• 270 offices,
• 10,500 sales associates,
• 28.7 billion in sales volume, with over half of
  the million dollar home sales in the entire
  state.

www.FloridaKeysHomeTeam.com
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Coldwell Banker Schmitt Real Estate CoYour
perfect partner in the Florida Keys

• Our presence with five offices conveniently
  located in
• Key Largo
• Islamorada
• Marathon
• Big Pine Key
• And Key West
• enables us to focus our resources wherever
  and whenever necessary.

• 135 highly qualified agents, an expert support
  staff, state-of-the-art internal systems, and
  the most comprehensive resources available
  anywhere

www.FloridaKeysHomeTeam.com
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About Coldwell Banker Schmitt Real Estate Co

• In Florida we are ranked as the 3rd among 62
  Coldwell Banker Companies. (The 1 and 2
  companies have 20 offices each).
• Internationally we are ranked 37 out of 1,268
  Coldwell Banker companies for sales.
• Our success has resulted in achieving the highest
  designation for CB companies, Chairmans
  Circle, which is earned only by the top 7 of
  all of the 1,268 companies internationally.

Celebrating our 53rd year as the oldest
and most successful real estate
company in the Keys.
www.FloridaKeysHomeTeam.com
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We provide seven-day-a-week access to buyers and
clients.

• Our offices offer extended hours
• Our websites provides visitors with real-time
  chat capability via live Site Greeters.

www.FloridaKeysHomeTeam.com
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Our Digital Comprehensive Home Sales Strategy

• our commitment to you is to continue providing
  the highest quality service using todays most
  innovative marketing tools.

www.FloridaKeysHomeTeam.com
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coldwellbanker.com

• The Coldwell Banker brand has been named the
  Inman Innovator of the Year.
• Since 81 of customers start their search on the
  web, they demand innovative tools and resources
  and they find them at coldwellbanker.com
• Exclusive features like Personal Retriever sends
  an e-mail to buyers when new properties appear on
  the web site

www.FloridaKeysHomeTeam.com
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Listings on coldwellbanker.com

• Our listings on coldwellbanker.com are supported
  by our national and local advertising campaigns
• offer potential Buyers
• Multiple Photos
• Virtual Tours
• Extensive Details
• Personal Retriever Tool to save information
• Finance Tools
• And much more!

www.FloridaKeysHomeTeam.com
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coldwellbanker.com

• Our Personal Profile Page helps attract buyers
  and promote your property online.
• Buyers can directly contact us by email to
  request a showing of your home and more
  information
• Integrated online tools like mortgage
  calculators and Concierge Services help us
  attract buyers who will see your property, too

www.FloridaKeysHomeTeam.com
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Home Buyers Sellers Statistics

• Home Buyers spent an average of 8 weeks searching
  for a home and previewed 9 homes before
  purchasing.
• 81 of Home Buyers used the internet to begin
  their search and used a Realtor to purchase.
• 5 of Home Buyers bought direct from previous
  owner whom buyer didn't know
• Source 2006 National Association of REALTORS
  Profile of Home Buyers and Sellers

www.FloridaKeysHomeTeam.com
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Home Buyers Sellers Statistics

• Of the Home Buyers who started their search on
  the internet
• 74 drove by or viewed the home
• 61 walked through a home they viewed online
• 23 found a Realtor whom they used to search for
  and buy a home
• Source 2006 National Association of REALTORS
  Profile of Home Buyers and Sellers

www.FloridaKeysHomeTeam.com
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Total Unique Visitors to coldwellbanker.com
1,532,811
2,208,063
2,766,338
2,202,877
2,006,294
1,881,659
1,865,444
1,079,671
1,697,607
1,929,354
1,814,935
1,318,211
Graph represents the number of individuals who
visited coldwellbanker.com during a given month.
If a consumer visits more than once, they are
counted only the first time they visit.
Source January through
November?SurfAid December?WebTrends
www.FloridaKeysHomeTeam.com
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REALTOR.COM

• Our partnership with REALTOR.COM helps us
  maximize your propertys exposure locally,
  nationally and internationally online
• Your property will be accessible to more than 70
  of homebuyers using the web to search homes1
• Homebuyers spend 75 of the time they search
  online for a home on REALTOR.COM

1 Source NAR Profile of Home Buyers and Sellers
www.FloridaKeysHomeTeam.com
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Our Company Web Site

• RealEstateFloridaKeys.com
• 743 Active Listings
• The Virtual Tours on this site have attracted
  153,914 views with an average of 207.2 views per
  listing
• Buyer tools like Personal Retriever
• Neighborhood/Mortgage resources
• Access to our quarterly newsletter, Tropical
  Breezes

www.FloridaKeysHomeTeam.com
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Our Personal Web Site

• www.FloridaKeysHomeTeam.com
• View your listings
• Request Appointments
• Buyer tools like Personal Retriever
• Mortgage resources
• Personal Site Greeter for quick contact
• Location Information
• Virtual Tours of Properties
• Instant Mobile Notification for anyone looking
  for immediate information

www.FloridaKeysHomeTeam.com
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Our Commitment To You

• is to continue providing the highest quality
  service using todays most innovative marketing
  tools.

www.FloridaKeysHomeTeam.com
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Our Comprehensive Home Sale Strategy

• Your property will be submitted to multiple Web
  sites, including
• coldwellbanker.com
• REALTOR.com
• Florida Keys Multiple Listing Service
• Miami Dade Multiple Listing Service
• RealEstateFloridaKeys.com
• FloridaKeysHomeTeam.com
• BuyInTheKeys.com
• Trulia.com
• WorldProperties.com
• And more

• Your property information will include
• Multiple photos
• Virtual Tours
• Detailed descriptions
• Your property will be submitted to the Coldwell
  Banker Personal Retriever service to email alert
  buyers
• Your property will have its own webpage and
  presence.

www.FloridaKeysHomeTeam.com
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Let us go to work for you.
By choosing Coldwell Banker Schmitt Real Estate
Co and the Florida Keys Home Team, you will get
the services of three Professional Realtors and
one State General Contractor that are ready and
able to make a full-time commitment to you.

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Meet The Florida Keys Home Team
Jamie Engel David Engel Kari
Maino Rex Yoder Brian Schmitt Realtor
Realtor Realtor Manager
Broker Gen
Contractor
www.FloridaKeysHomeTeam.com
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Jamie Engel
Jamie is the team Transaction Coordinator
and creates, researches and designs innovative
marketing and customer service strategies. She
has a Bachelor's Degree in Hospitality
Management, along with 15 years of experience in
the hospitality and meeting planning industry,
which helps her in monitoring all the details of
your transaction from the time it goes on the
market to the time it closes. She is also the
team Marketing Specialist.  She will help present
your home in several different views including
virtual tours, still photographs, video clips and
power point presentations.  Jamie is a member of
the Board of Directors for the Florida Keys Board
of Realtors and the Coldwell Banker Schmitt
Charitable Foundation.
Direct Line [phone] Email
djengel_at_bellsouth.net
www.FloridaKeysHomeTeam.com
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Kari Maino
Kari is our team Market Analysis Manager.  When
you are buying or selling a property you will
work closely with Kari.  She is a licensed Agent
with 8 years of experience, 5 in the Florida
Keys, and a Coldwell Banker International
Previews Specialist.  Kari also holds an
eCertified Marketing Specialist designation from
Coldwell Banker. She is very efficient and will
be attentive to your real estate needs.  She
clearly understands the market so that each
Seller knows where to price their home, and each
Buyer is shown a home that best meets their
needs.  Kari is a member of the Board of
Directors for the Coldwell Banker Schmitt
Charitable Foundation.
Direct Line [phone] Email
karimaino_at_bellsouth.net
www.FloridaKeysHomeTeam.com
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David Engel
David is the team Builder.  He has 25 years of
experience in custom residential and commercial
building. David and Jamie are the owners of
Island Homes of the Keys, Inc. a construction
company that was established in Miami, FL in 1989
and has been building in the Florida Keys since
2000.  David has had his Real Estate license for
over 20 years and has been a State Licensed
General Contractor for over 20 years. He brings
to the team over 20 years of personal experience
in buying, building and selling homes.  
Direct Line [phone] Email
djengel_at_bellsouth.net
www.FloridaKeysHomeTeam.com
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Brian Schmitt
Brian is the Broker of Coldwell Banker Schmitt
Real Estate Company which is the oldest and most
productive real estate company in Monroe County. 
He has an annual personal sales production of
over 25 Million.  He is considered an expert in
commercial and residential property sales. 
www.FloridaKeysHomeTeam.com
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Douglas Rex Yoder
Rex is our team Manager. He manages our
Islamorada office operations.  Rex has 24 years
of experience in Real Estate and has been serving
Coldwell Banker affiliates as our Business
Consultant since 1998. He holds a Certified
Residential Specialist Designation from the
National Association of Realtors and is the
Chairman of the Grievance Committee for the
Florida Keys Board of Realtors.
Direct Line [phone] Email
rexyoder_at_cbschmitt.com
www.FloridaKeysHomeTeam.com
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Call us today for a complimentary Comparative
Market Analysis
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Let us go to work for you.

• Buy, Build or Sell with the Florida Keys Home
  Team!