Digital marketing internship in India |digitalmarketingczar

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DIGITAL MARKETING

• Digital marketing is an umbrella term for the
  marketing of product or services using technology
  .
• Mainly on the internet but also including mobile
  phones display advertising and any other digital
  medium.
• Digital marketing campaigns are becoming more
  prevalent as will as efficient as digital
  platforms are increasingly incorporated into
  marketing plan s and everyday life.
• Digital marketing is the promotion of products or
  brands via one or more forms of electronic media
  and differs from traditional in that it involves.
  

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Why use digital marketing

• Increase website traffic
• Increase brand recognition
• Improve search engine ranking
• Generate leads
• Increase online sales conversions
• Improve internal communications

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All the different type of All the marketing

• Search Engine Optimization(SEO)
• Pay Per Click Advertising(PPC)
• Public Relations (PR)
• Social media Marketing.
• Content Marketing.
• Affiliate Marketing.
• Viral Marketing.
• Influencer Marketing.

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SEO(Search Engine Optimization)

• It is a methodology of strategies and tactics
  used to increase the amount of visitors to a
  website .
• The major search engine are Google Bing and yahoo
  have primary search result .
• SEO is an technique which helps search engines
  find and rank your site higher than the millions
  of other sites in response to a search.

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Pay per click (PPC)

• Pay Per click is commonly associated with
  first-tier search engines.
• The search engine advertisers typically bid on
  keyword phrases relevant to their target market.
• The PPC Advertising model is open to abuse
  through click fraud Google and other implemented
  automated system.
• PPC website payperclick.com

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Public Relations (PR)

• PR is the practice of managing the spread of
  information  between an individual or an
  organization and the public.
•  Public relations professionals typically work
  for pr and marketing firms business and
  companies.
• Public relations specialists establish and
  maintain relationships with an organizations
  target audience the media and other opinion
  leaders.

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Social media Marketing

• Social media itself is a catch all term for sites
  that may provide radically different social
  actions.
• Social media often feeds into the discovery of
  new content such as news stories and discovery is
  a search activity.
• Social media marketing is the use of social media
  platforms and website to promote a product or
  service.

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Content Marketing

• Content marketing is the marketing and business
  process for creating and distributing and
  relevant.

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DIGITAL MARKETING TOOLS

• Getting Ireland Online
• Word press
• Google Analytics
• Face book Insights
• Hoot suite
• Animoto
• Survey Monkey
• Drop box
• Google Drive
• Skype

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• DIGITAL MARKETING PLAN

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Develop your Plan

• Situation Analysis
• Budget
• Audience
• Objectives
• Channels
• Action Plan
• Measurement

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