Jamba Juice

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Jamba Juice

• ECON 296
• Ayana Iwasaki

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What is Jamba Juice?

• It is a chain of smoothie restaurant.
• Over 700 stores operating in 30 states.
• In Oahu, there are 25 stores.
• The store locates in Universal Studios Hollywood.

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Jamba Juice

• Mission Statement
• History
• Commitment
• Nutrition
• Revenue
• Secret Menu

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Mission Statement

• Establish Jamba as the worlds leading source of
  healthy energy in the form of freshly blended
  beverages with an uncompromising commitment to
  making a difference through our values.

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History

• 1990 Juice Club opened in San Luis Obispo.
• 1995 Juice Club renamed to Jamba Juice.
• 1997 Jamba entered into an operating agreement
  with Whole Foods Market.
• Over 700 stores locate in 30 states.

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Commitment

• F.I.B.E.R
• Have Fun.
• Act with Integrity.
• Strive for Balance.
• Empower yourself.
• Be Respectful.

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Nutrition

• Using real fruit
• Processed fruit juices from concentrate.
• Jamba Juice offers boosts (dietary supplements).
• ?
• Improve concentration
• Good for sports
• It is called smart drinks

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Revenue

• Million dollars

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Secret Menu!!!!

• Strawberry Shortcake
• White Gummy Bear
• Starburst
• Fruity Pebbles
• Push-pops
• Skittles

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Summary

• Jamba Juice opened 14 years ago.
• It is a strong brand.
• It is good for health.
• We cannot be boring.

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Thank you!!!!
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Resources

• Duffy, Don. Prenoveau Brian. Jamba Juice Company
  And Services Acquisition Corp. International
  Announce Merger. 13 Mar. 2006. 4 Sep. 2009,
  http//ir.jambajuice.com/
• JJC, Hawaii. Jamba Juice Hawaii Islands. 15 Sep.
  2009, lthttp//jambajuicehawaii.com/gt
• Lantry, Devon. The Jamba Juice Secret Menu. 28
  June. 2009, 16 Sep. 2009, lthttp//www.examiner.com
  /gt
• Spencer, Gedan, Gail. Free Jamba breakfast and
  something at Starbucks tomorrow. 7 Apr. 2008. 15
  Sep. 2009, lthttp//weblogs.sun-sentinel.com/gt
• Walker, John. Introduction to Hospitality. New
  Jersey Pearson Education, 2006,365-6.