Jamba Juice: Background

1
Jamba Juice Background

• Privately held company
• Product line
• Smoothies made with juice, yoghurt, ice milk or
  sherbet
• Calories from carbs and proteins (low/no fat)
• Can buy nutrition boosts
• Pretzels, soup, bread
• Nutrition center
• Store merchandise with logo
• Customer demographic
• 2/3rds of consumers age 15-25 (no boomers!)
• High education
• Interested in health

2
Environmental scan

• Social
• Health trend
• Economic
• Managing prices of raw materials
• Transportation costs
• Technological
• Keeping produce fresh
• Ensuring standardization
• Regulatory
• Local guidelines
• Demographic
• Age, education ? campus locations

• Consumers
• Convenience of payment
• Location
• Variety in offerings
• Product differentiation
• Competition
• Direct vs. Indirect
• Channels
• Own vs. franchise
• Company
• Training to ensure standardization
• Resources for expansion
• Constituents
• Promote healthy living
• Obtain positive press coverage

3
Competitive environment

• New entrants
• Easy to enter
• Low capital investment
• Little retail space
• Existing competitors
• Substitutes
• Make at home
• Other health stores
• Fast food outlets
• Share of stomach

4
SWOT

• Strengths
• Brand name
• Weaknesses
• Weak stand alone position
• Resources to compete with large fast food
  chains/groceries
• Wear out factor
• Opportunities
• Adding on to other retail space (e.g. gyms/salons
  etc.)
• Expand to other food areas (leverage health)
• Threats
• Competition
• Ability to substitute for other foods