Case Analysis ????? ?????

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Case Analysis????? ?????
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BUSINESS ANALYSIS

• SWOT
• TOWS
• PORTERS FIVE FORCES
• BCG MATRIX
• LEVELS of STRATEGY
• CSR
• FINANCIAL ANALYSIS

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SWOT

• SWOT is used to analyze the existing
  environment of the business, internal and
  external.
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• Also, it is used to check if the companys
  vision and mission is still plausible and viable
  under current state of business condition.
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SWOT

• Remember marketing myopia of the railroads?

The reason they declined because they defined
their industry incorrectly. They let others take
customers away from them because they assumed
themselves to be in the railroad business rather
than in the transportation business.
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TOWS

• TOWS matrix is used to lay out strategic
  issues based on SWOT analysis.
• A strategic choice/s must be made to help
  solve the strategic issues which have the most
  impact (key strategic factors) toward the
  company.

capitalizing O by using S dealing with T by
using S minimizing W by using O avoiding
and/or minimizing W and T
SO
ST
WO
WT
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????? ??????? ???((TOWS

• ?????? TOWS ???? ??? ???? ??????? ????????? ??
  ???? ????? SWOT ??????? ?? ???.
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  ????????? ?? ??????? ?????(????????? ?????????
  ?????) ?? ?? ???? ???? ????? ?????.
• SO ????? ???? ?????? ?? ??????? ?? ?????????
• ST ????? ???? ?? ??????? ?? ??????? ??
  ?????????
• WO ????? ???? ???? ??? ?? ??????? ?? ??????
• WT ?????? ?? ???? ???? ??? ? ???????

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TOWS
capitalizing opportunities by using strengths
SO ????? ???? ?????? ?? ??????? ?? ?????????
SO
S Strong brand awareness S ????? ???? ??? O
High demand O?????? ????
SO Launch new projects/products SO???? ?????
??????? ?? ????? ??? ???? ?? ?????
8
TOWS
dealing with threats by using strengths ST
????? ???? ?? ??????? ?? ??????? ?? ?????????
ST
S Large capital investment S?????? ????? ?????
?????? T Crisis of trust T ????? ??????
?????(?????)
ST Completely built and ready to be owned ST
???? ???? ????? ??? ??? ? ???? ?????? ????? ??
????
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TOWS
minimizing weaknesses by using opportunities
WO ????? ???? ???? ??? ?? ??????? ?? ???? ??
WO
W Conservative design W ????? ??? ??????
?????? ?? ????? O Change of life style O
????? ???? ??? ?????
WO Neo design to attract new generation WO
????? ???? ???? ??? ??? ??
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TOWS
avoiding/minimizing weaknesses and threats WT
?????? ?? ???? ???? ??? ? ???????
WT
W High price W ???? ???? T New and
lower-price competitors T ????? ???? ?? ???? ???
????? ??
WT Offer pre-owned houses at attractive
prices WT ??????? ???? ??? ?? ???? ???? ????
???? ??? ?? ???? ??? ??? ????? ??
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Porters Five Forces
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BCG MATRIX
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Levels of Strategy

• Corporate strategy
• Business strategy
• Functional-level strategy

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Levels of Strategy

• Corporate strategy
• Growth strategy
• Retrenchment strategy

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Levels of Strategy

• Corporate strategy
• Growth strategy
• Concentration growth
• Diversification growth
• Market penetration
• Market development
• Product development

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Levels of Strategy

• Corporate strategy
• Growth strategy
• Concentration growth
• Horizontal integration strategy MA
• Vertical integration strategy
  Upstream/Downstream

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• - ???????? ???????? ????- MA
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Levels of Strategy

• Corporate strategy
• Growth strategy
• Diversification growth
• Concentric diversification strategy
• Technological/marketing synergy
• Horizontal diversification strategy
• Appealing to current customers with new products
• Conglomerate diversification strategy
• Appealing to new customers with new products

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Levels of Strategy

• Corporate strategy
• Growth strategy
• Diversification growth
• Market penetration
• Selling more of the same products in current
  markets
• Market development
• Selling more of the same products in new markets
• Product development
• Selling new products to current markets

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Levels of Strategy

• Corporate strategy
• Retrenchment strategy
• Turnaround strategy
• Captive company strategy
• Sell-out or divestment strategy
• Bankruptcy or liquidation strategy

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Levels of Strategy

• Business strategy

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Levels of Strategy

• Business strategy
• Cost leadership strategy
• Keep the cost low as much as possible
• Increase market share as large as possible

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Levels of Strategy

• Business strategy
• Differentiation strategy
• Use technology to create uniqueness
• Find a new business model to create uniqueness
• There are three approaches to differentiate
• Lower buyer cost
• Increase buyer satisfaction
• Increase perceived value of the product/service

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Levels of Strategy

• Business strategy
• Focus strategy
• Cost focus strategy
• Focused differentiation strategy

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Levels of Strategy

• Functional-level strategy
• Marketing strategy
• Production strategy
• Financial strategy
• RD strategy
• Purchasing strategy
• Human resource strategy
• Information technology strategy

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CSR

• What is CSR?
• Corporate Social Responsibility is a
• commitment to improve community well-
• being through discretionary business
• practices and corporate resources.

CSR ????? ??????? ??????? ???? ????? ??? ??
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CSR

• Companies that got into trouble due to
• CSR issues

McDonalds was forced to withdraw an
advertisement that claimed that after selecting
its potatoes, we peel them, slice them, fry them
and thats it.
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????? ?????? ????

• ???? ??? ?? ?? ??? ??????? CSR ???? ???? ??
  ????
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CSR

• Companies that got into trouble due to
• CSR issues

This omitted par-frying the chips, freezing them,
adding a dextrose solution and salt.
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CSR

• What are the types of CSR?
• Cause Promotions
• Cause Related Marketing
• Corporate Social Marketing
• Corporate Philanthropy
• Community Volunteering
• Socially Responsible Business Practices

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• ????? ??????? CSR ???????
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CSR

• Cause Promotions
• Provides funds, in-kind contributions, or other
  
• organization resources to increase
  awareness
• and concern about a social cause
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CSR

• Cause Promotions
• PTT building dream schools in the community
  of its plant areas
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  ????

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CSR

• Cause Related Marketing
• Commits to making a contribution or donating a
• percentage of revenues to a specific
  cause
• based on product sales
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  ?? ??? ???? ?? ???? ???? ???????

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CSR

• Cause Related Marketing
• Pink ribbon campaign for breast cancer awareness
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CSR

• Social Marketing
• Supports the development and/or
  implementation
• of a behavior change campaign
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  ?????

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CSR

• Social Marketing
• Starbucks turning off a portion of the lights
  in every Starbucks Coffee store in Thailand for
  one whole hour to support the Earth Hour campaign
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• Starbucks ???? ?? ???? ??? ??? ?? ?? ?? ?????
  ???? ???? ???? ?? ???? ???? ???????? ?? ?????
  ???? ???? ????? ???

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CSR

• Corporate Philanthropy
• Makes a direct contribution to a charity or
• cause, most often in the form of cash
  grant,
• donations, and/or in-kind service
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CSR

• Corporate Philanthropy
• Warren Buffet giving his 85 of his fortune to
  charity
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• 85 ???? ?? ????? ??? ?? ?? ????? ???? ????
  Warren Buffet

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CSR

• Community Volunteering
• Supports and encourages employees, retail
• partners, and/or franchise members to
• volunteer their time to support local
  community
• organization and causes
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CSR

• Community Volunteering
• HP volunteering to save the mangrove forest
• HP ?????? ?? ?? ?? ??????? ?????? ?????? ?????

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CSR

• Socially Responsible Business Practices
• Adopts and conducts discretionary
• business practices and investments that
• support social causes to improve
  community
• wellbeing and protect the environment
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CSR

• Socially Responsible Business Practices
• AIS its first cell site powered by
• wind turbine generator
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• AIS ????? ???? ????? ??? ?? ?? ?????? ???????
  ???? ??? ?????? ????

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Financial Analysis

• Financial Statements
• Financial Ratio
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