SWOT And PESTLE Analysis Of Apple

1
apple swot and pestle analysis

• https//myassignmenthelp.com/case-study/apple-swot
  --pestle-analysis.html

2
Table OF Content

• A Brief Profile Of Apple Inc
• SWOT And PESTLE Analysis Of Apple
• SWOT Analysis Of Apple
• PESTLE Analysis Of Apple

3
A Brief Profile Of Apple Inc

• Owing to its uniqueness and innovation in its
  wide range of products, Apple is regarded as the
  worlds most notable and recognizable brand for
  electronic devices that designs, develops, and
  sells consumer electronics, computer software,
  and online services. Now, Apple is the recognized
  as the worlds largest information technology
  company in terms of revenue, the worlds largest
  technology company in total assets, and the
  worlds largest mobile phone manufacturer with
  123,000 employees (last recorded in 2017).

4
SWOT PESTLE Analysis Of Apple

• The Case study is conducted to assess the
  relation of Apples high performance linked to
  the external and internal factors. This study
  reveals the macro and micro environmental
  factors that this company must consider to
  continue with its success. For the purpose of the
  study, the data is collected from various
  published sources and different case studies
  conducted on Apple. Two methods of analysis have
  been used to review Apples business framework
  SWOT analysis for internal analysis and PESTLE
  analysis to evaluate the factors that affect this
  company externally.

5
SWOT Analysis Of Apple

• High-Quality Customer Experience
• Apple always follows a magic formula that is
  building up customer relations in order to sell
  more products. They do it through customer
  centricity. The customer service of Apple follows
  few steps to win over the trust of the consumers
• Approach the consumer in a more personalized
  manner
• Politely understand the need of the consumers
• Present a solution that consumers will accept
• Listen and resolve to their issues or concerns
• End the customers current visit with an
  invitation to return.

6
PESTLE Analysis Of Apple

• PESTLE refers to the analysis of external factors
  which play a vital role while conducting research
  before beginning a new project. Managers assess
  the risks that the identified factors pose and
  use their knowledge to take beneficial decisions
  for the company. PESTLE is mainly an acronym of
  six factors which are,
• Political
• Economic
• Social
• Technological
• Legal
• Environmental
• Unlike SWOT analysis, it concentrates on the
  external macro environmental factors that might
  affect the position of the business in present or
  near future.

7
THANK YOU