Brand

1
Brand MeMarket Yourself for Success
2
Your Brand Your Value Proposition

• What do you associate with this brand?
• Messages and Values
• Quality
• Unique features of product
• Packaging
• Advertising/ Exposure

3
What Makes These Brands Great?

• They are recognizable with established standards
  of excellence
• The product features are exciting and innovative
• They are constantly improving their product
• They position market their products for
  critical exposure
• They plan for a great return on their investment

4
Your Unique Selling Proposition

• You must make a proposition to the employer Buy
  ME, and you will receive a specified benefit.
• The proposition must be unique something other
  candidates cannot claim, or have not chosen to
  emphasize in their promotions.
• The proposition must be so compelling that it
  motivates employers to act.

5
Your Personal Profile

• Highly competent and enthusiastic professional
  with extensive experience in project management
  and administration, corporate relations, event
  coordination, career services, and alumni
  relations in a university setting.

6
Another example for your student

• Highly motivated, extroverted entry level human
  resource professional with entrepreneurial and
  management experience. Demonstrated strategic
  business planning and implementation of human
  resource strategies as owner of a successful
  small business.

7
Exercises Now you try it!
8
Promote Your Brand

• In your current workplace
• Be visible and known in the organization
• Seek out and develop mentoring relationships with
  leaders who have knowledge and experience
  relevant for your career interests
• Build relationships with peers and colleagues, as
  well as those who are more senior than you
• Recognize that every interaction in the
  organization is an opportunity to expand your
  network and build relationships

9
Promote Your Brand

• In your job search cover/thank-you letters
• Tailor to the jobs you are seeking
• See the employers point of view
  http//www.quintcareers.com/tutorial_52_ans.html
  
• Quantify your accomplishments
  http//www.quintcareers.com/tutorial_53c_ans.html
  
• Send it TO someone http//www.hooversonline.com
  
• Samples PROOFREAD! http//jobsmart.org/tools/res
  ume/ctemp.cfm

10
Promote Your Brand

• In your job search resume resources
• Focus on accomplishments
• Confessions of a Recruiting Director great
  samples
• ALWAYS continue to improve http//www.quintcaree
  rs.com/improving_resume.html
• Research the Dos and Donts
  http//www.quintcareers.com/resume-dos-donts.html
  
• Samples PROOFREAD no templates!
  http//www.quintcareers.com/resume_samples.html
  http//jobsearch.about.com/library/samples/blsampl
  eResumes.htm

11
What did YOU do??

• White Management Detasseling, Mahomet IL
  Summer 2000-2005
• Owner/Manager
• Provide contract-detasseling services to Monsanto
  and Alliance Production.
• Responsible for hiring, retention, and
  supervision of 78 student employees annually.
• Designed and maintained interactive web site
  containing job information, payroll status, etc.
• Responsible for local payroll of 52,000.

12
Accomplishments!!!

• Owner/Manager, White Management Detasseling,
  Mahomet IL, Summer 2000-2005
• Provide contract-detasseling services to Monsanto
  Seed Co. and Alliance Production, Inc.
• Founded company with 10 employees and grew to 78
  employees average revenue started at 4,000 and
  grew to 25,000.
• Responsible for hiring, retention, compensation
  and supervision of student employees.
• Accountable for local payroll of 61,000.
• Designed and maintained interactive web site
  containing job information, payroll status, etc.

13
Promote Your Brand

• Personal selling in your job and while searching!
  
• Informational, phone, behavioral, evaluative,
  capacity and case style interviews. Prep for all!
  
• Research the organization/person
  http//www.collegegrad.com/topemployers/
• Practice, practice, practice http//interview.mo
  nster.com/virtualinterview/campus/
• Prepare for all aspects of the interview
  http//www.collegegrad.com/intv/index.shtml

14
Where Do We Find Your Brand?

• Create your personal Board of Directors
• Network, network, network
• National/regional organizations
• Career Centers
• Online
• Headhunters?

15
Selling the Product Whats Your Price?

• Salary Calculators
• http//www.salary.com/salary/layoutscripts/sall_di
  splay.asp
• http//www.homefair.com/homefair/calc/salcalc.html
  
• Negotiation
• Get Paid What Youre Worth
• (Pinkley Northcraft, 2000, St. Martins Press)
• http//jobsmart.org/tools/salary/sal-prof.cfmHuma
  nResources
• http//www.nmt.edu/shipman/org/noel.html
• http//www.quintcareers.com/salary_negotiation.htm
  l

16
Questions

• Institute of Labor and Industrial Relations
• www.ilir.uiuc.edu
• Nell Madigan, Assistant Dean
• 217/333-1534,
• nellm_at_uiuc.edu
• Gentz Franz, Director of Development
• 217/333-1488
• gfranz_at_uiuc.edu