Connotations of Colors

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Connotations of Colors

• English II

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Red

• Red is excitement, drama, urgent passion,
  strength, assertiveness, and an appetitite
  stimulant.
• Examples A Valentines Day Heart, rose of love,
  the red apple, and the fire engine. Also the
  color of the Devil.
• Strong preferences to red are linked to people
  that feel most secure, financially and personally

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Pink

• Makes you think of baby girls. Considered a warm
  and cheerful color. Soft pinks generate simple,
  uncomplicated emotions.

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Orange

• May suggest fire, vitality, warmth and energy.
• Use to make natural associations, like carrots.

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Yellow

• The first color the eye processes. Its bright,
  sunny, welcoming, cheerful, and the color the
  most visible to the human eye.
• Positives associations include deities with
  glowing halos and golden hair, enlightenment, and
  precious metals
• Negatives associations include dishonesty,
  cowardice, egoism, betrayal, and caution.

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Green

• Its the color of nature, a sign of growth, the
  harbinger of Spring and warmer weather.
• Green represents optimism, good luck, freshness,
  fertility and suggests things are getting better
  or healing.
• The color of money, strong associations with
  finance, business, economic stability, and
  entitlement.
• Green is linked with envy, Martians, sickness,
  slime, and decaying food.

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Blue

• The color of a local policemans uniform,
  suggests power and authority, but also inspires
  confidence, a sense of safety and trustworthiness.

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Purple

• It can be like magic or intense like the final
  glow of sunset, or brave like a Purple Hear. It
  can be regal and full of authority, rich and
  jewel-like. Suggests intelligence and creativity,
  but also suggests cruelty, and in some cultures
  is the color of mourning.

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Brown

• The earth, roots, giving of life. Linked with
  wealth and a subtle but expensive taste,
  particularly fur shades. A secure color
  associated with things that are dirty or unclean.

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White

• The color of the dove of peace, crispness,
  tidiness, innocence, moral purity, and
  cleanliness.
• Connotes sterility and blandness.

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Black

• Influential color, typical of business suits.
  The color of mystery.
• Suggests emptiness, darkness, and evil.
• Black can be sophisticated and elegant, when
  associated with wealthy, achievement-oriented
  women.
• Can symbolize corruption, emptiness, and
  depression

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Setting the Tone

• Traditional burgundy, teal, navy, hunter green,
  gold, plum, slate blue, vanilla.
• Nurturing peach, honey yellows, warm rose,
  cream, grayed lilac, baby blue, soft green.
• Romantic pink, rose, sage green, lilac, antique
  while, cameo blue.
• Tranquil blue, blue-green, cool lavender,
  seafoam green, mauve, light gray, natural.
• Contemplative neutral gray, beige, taupe,
  off-white with colored accents.
• Whimsical true red, bright blue, daffodil, kelly
  green, orange, periwinkle, vibrant pink.
• Sensuous warm red, mango, plum purple, hot pink,
  gold, deep blue, chocolate.