Commercial sport fluids, foods and supplements

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Commercial sport fluids, foods and supplements
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Know Wonder Learn

• What do we know about sport supplements?
• What do we wonder about sport supplements?

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HOW IT ALL BEGAN.

• Gatorade - 19_____s
• Powerbar - 19_____s
• Gels -19_____s
• EXPLOSION in the industry
• In 2010 the USA had ______ billion dollars in
  sales

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Supplements the facts

• Some performance supplements can ________
  athletes achieve peak performance
• Poor regulation in supplement industry leads to
• Marketing type
• Exaggerated or completely invents unproven
  benefits
• Supplement practices not based on sound science
• Have left athletes confused and at risk
• Money is being wasted on things that do not work
• Being distracted away from factors that can
  really enhance health, recovery and performance
• ____________________________________________!!!

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Supplement Categories

• _________________________________
• Practical/ convenient
• Contains ___________ found in ___________________
• Sports drinks, bars, gels, liquid meal
  replacements
• _________________________________
• Vitamins/ minerals
• Maybe necessary due to deficiency
• _________________________________
• Contain nutrients or food components in large
  amounts
• Reported to affect exercise metabolism and
  biochemistry
• 1-3 performance enhancement
• Lack of research unsafe
• Not for under 18 years

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Sports Drinks Carbohydrate-electrolyte drinks

• Balanced ______ and ______
• Designed for
• ___________ and ___________ during exercise
• __________ delivery of fluid and fuel
• Composition
• 4-8 ___________________ (preferably mixed)
• Large amounts of _____________
• Other _________________ (magnesium, potassium,
  calcium)
• Protein or amino acids are not necessary
• No benefit of drinking sports drinks outside of
  sports Just __________________________

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Marketing Brilliance
Prime. Perform. Recover.
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How Does This Work?

• The G Series.

• Prime
• 25 g Carbs __________________________
• Vitamin B
• Performance
• Sugar _______________________________
• 210 mg Sodium ______________________
• 55 mg Potassium _____________________
• Recover
• 14 g Carbs
• 16 g Protein

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Sports Bars

• Major role concentrate form of ______ to meet
  fuel needs for pre, during, and post exercise
• Composition
• CHO
• Protein
• Fortified with vitamins and minerals
• Portable and convenient
• Good for encouraging fueling around exercise
• Highly digestible
• Often overused

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Ergogenic Aids

• Ergogenic aids are used by some athletes to
• Improve physical appearance
• Prevent and/or treat injuries, illnesses, or
  disease
• Cope with stress
• Increase athletic potential
• Bridge the genetic gap
• Three types of Ergogenic Aids
• _______________________
• _______________________
• _______________________

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Ergogenic Aids

• Nutritional supplements include
• Vitamins and minerals
• ____________ and amino acid supplements
• Carnitine
• Creatine
• Caffeine

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Multivitamins and minerals

• Energy requirements are high but lots of chances
  to take in with _________________
• Situations where supplements may be needed
• Long periods of travel
• Energy restriction or weight loss
• Fussy eaters
• Commonly used to provide a _____________
• False sense of security
• Not a replacement for poor ________________ and
  ___________________

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Protein Powders

• Useful if no practical way to consume sufficient
  food
• Very _________________
• Very large amounts of protein and little other
  nutrients (________ g/serving)
• No more or less effective than food for building
  muscle mass
• Other alternatives
• Homemade fruit smoothies
• Liquid meal supplements
• 20 g of skim milk powder added to regular milk

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Carnitine

• Carnitine is advertised as a ___________ that
  claims to
• Decrease __________ production
• _________________
• Delay fatigue
• Spare ___________
• Induce loss of body fat
• Enhance aerobic and anaerobic capacity
• Experimental data has __________ to support these
  theories

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Creatine

• Creatine is an oral supplement that claims to
  increase
• Phosphocreatine storage in muscle
• _______________________
• _______________________
• _______________________
• Effectiveness of creatine supplement still
  unclear
• More studies need to be conducted on the
  _________ of long-term use

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Caffeine

• Regularly consumed by ______ adults
• Found in coffee, cola, energy drinks, specialized
  sports foods and supplements
• Generally safe compound in low to moderate
  amounts
• Greater risk in children
• Evidence suggests caffeine increases performance
  during prolonged endurance and intense
  ____________ exercises
• ___________________________
• ___________________________

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Now lets look at some samples

• Name of product
• What category
• Try to determine ingredients
• Why someone would take it
• Would you take it? Why or why not?

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Next class

• The Illegal Performance Enhancements