UK Higher Education

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Session T1.10 Tuesday 0815 AM - 0915 AM204B
SEM A UK Perspective
Philip Henry
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Overview

• UK HE facts and figures
• UK HE current context
• SEM US-style
• SEM UK-style?
• Opportunities?
• Questions?

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UK HE Facts and Figures

• Majority public institutions
• 8 private institutions out of c 175
• c 2.3m students
• c 1.8m undergraduates
• c 0.5m postgraduates
• c 29b income
• c 28b expenditure

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UK HE Context

• Move from an elite to a mass system
• UG Admissions Clearing House (UCAS)
• 3 year full time degree
• 1 year full time taught masters
• 3 to 4 year full time PhD
• Major reduction in public funding
• 9,000 tuition fees
• Easing of controls on UK/EU UG recruitment
• Almost a market?
• Major focus on international students

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UK HE Income by source
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UK HE Tuition Fees over 50 Years
1962 Mandatory maintenance grants introduced to
cover tuition fees and living costs 1989 Grants
frozen and student loans introduced 1998 1997
Dearing Report used to introduce annual tuition
fee for England of 1,000 2006 Students starting
university become the first to be charged the
higher 3,000 fees 2012 Following Lord Brownes
2010 report, Universities in England can charge
tuition fees up to 9,000 per year  
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Impact of higher tuition fees?
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Impact of higher tuition fees?
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UK Transnational Education
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UK Transnational Education
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UK Transnational Education
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Major UK International Markets
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To summarise

• Changed from an inward looking elite system to an
  outward looking mass system
• Widening participation/Social mobility v Quality
• 9000 tuition fees and some movement towards a
  real market
• Growing reliance on transnational education to
  offset the public funding shortfall
• Assumptions about stable home recruitment
• Paradigm shift yet to be acknowledged fully

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US SEM

• Mature concept
• Well developed research and literature
• AACRAO SEM Annual Conference
• AACRAO SEM Endorsement Program
• AACRAO SEM Quarterly
• AACRAO SEM at Regional Meetings
• Its a way of life

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AACRAO SEM

• For more than 20 years, AACRAO's SEM Conference
  has been the leading venue for investigating the
  most pressing SEM issues affecting higher
  education. The sessions and the workshops at the
  meeting will help you anticipate challenges and
  implement forward-looking solutions on a wide
  range of issues such as
• Holistic admissions
• Use of technology as an integral part of
  enrollment strategy
• Focus on international student recruitment and
  other new markets
• Attention towards life-long learning
• Competency-based assessment
• Enhancing diversity
• We invite you to join us in October to continue
  the conversation about SEM's role on your campus.

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AACRAO SEM

• Strategic Enrollment Management Endorsement
  Program
• AACRAO's Strategic Enrollment Management
  Endorsement Program (SEM-EP) provides a
  well-defined, self-paced professional development
  program and career advancement track for
  in-service enrollment service professionals. For
  the individual, completion of the program is a
  valuable addition to a resume and a formal
  recognition by AACRAO regarding professional
  readiness to meet current and future challenges
  in the field. For the institution, the program
  will offer a better way to evaluate the
  preparedness of prospective employees for SEM
  positions.

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UK SEM

• Recruitment and Retention
• Informed by PIs and Sanctions
• No real market to date
• League tables - student experience
• Some Islands of Excellence
• Research and literature on retention
• Lack of integration and cohesion
• Lack of good or relevant data
• Theres a very long way to go

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UK Registration What??!!

• Well be in touch with you
• Mail the forms and stand in the queues
• Mail the forms and stand in the queue
• On-line/fill in some forms and stand in the
  queues
• Web registration and stand

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UK SEM The Reality?

• Outdated thinking
• Outdated technology
• Student tuition fees a game changer
• Student as a consumer
• Student as a litigant
• Student centredness?!
• Competition - at last?!

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UK HE - Drivers for change

• Regionalisation of UK
• 9,000 tuition fees
• Relaxation of Home/EU intake controls
• Approaching a market situation
• Growing number of private providers
• National Student Survey
• League tables - student experience
• Home Office/UKVI immigration policies

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UK Immigration Changes

• Home office wins the battle with the Treasury
• Immigration a major political issue
• Students included in the immigration figures
• Government to reduce to tens of thousands
• New Points Based System for immigration
• Tier 4 visas main route for full time students
• Universities licensed to sponsor Tier 4
  students
• Universities have onerous sponsor obligations
  with licences at risk if these arent met

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UK SEM Opportunities

• 9,000 tuition fees
• Graduate employment prospects good
• Approaching a market situation
• Cant assume home means home
• Getting a better handle on data
• Understanding the real costs of non-completion
  and recruitment
• Joined-up systems and processes

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UK SEM Opportunities

• Success as a focus
• Successful early interventions
• Successful communications
• Successful outcomes all of them
• Successful use of new technologies
• Successful strategies that empower students and
  staff

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UK SEM Opportunities

• Successful use of new technologies
• Cloud based services
• Effective integration of key systems
• Building a comprehensive digital profile
• Proactive reporting to support effective and
  timely interventions
• Regulatory compliance
• SEAtS Software taking a lead in the UK

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SEM a tool for cultural change?

• Understanding data/systems/processes
• Teamwork across the University
• Using 21st Century technology/vendors
• Improved communications
• Plan the strategic approach
• Look - no silos (well, fewer)!
• Genuine long term thinking
• CRADLE TO ENDOWMENT

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Philip Henry

• E-mail p.henry.p_at_gmail.com Tel [phone]
  530196

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Questions
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UK HE Information Sources
Higher Education Academy https//www.heacademy.ac.
uk/ Higher Education Funding Council for
England http//www.hefce.ac.uk/ Higher Education
Statistical Agency http//www.hesa.ac.uk/ Univers
ities UK www.universitiesuk.ac.uk/ Quality
Assurance Agency http//www.qaa.ac.uk/