Media, Entertainment and Beams of Light

1

2
Media, Entertainment and Beams of Light
Mike Corcoran Executive VP Sales and Marketing,
fSONA Communications Mehmood Merali CTO,
Media.Net Communications

• PTC Mid Year Meeting 06/26

3
The Companies

• Media.Net
• Media Service Provider of high-speed network, a
  secure hosting facility and software suite that
  delivers production applications between motion
  picture and TV studio, post production facilities
  and visual effect companies
• fSONA Communications
• Manufacturer of optical connectivity solutions
  that bridge network gaps with unmatched
  simplicity and performance. The award winning
  SONAbeamTM uses invisible light beams to deliver
  high-speed wireless communications that are both
  reliable and secure.

4
The Challenge

• Nature of the business is global
• ALL participants must be connected to the
  network, otherwise the contract will be lost
• Time to Market is crucial
• Require high-capacity, low-latency bandwidth
• Last mile issue clients located in low
  density/industrial areas
• Traditionally, Media.Net would approach a carrier
  to solve its problem.
• No single carrier covers the globe so a creative
  solution is required
• A combination of carrier networks and access
  technologies that work seamlessly together is
  what is needed to reach all points on the network

5
Global Access
6
The Answer

• The carriers are ready -
• Already incurred capex for the network
• Build it and they will come philosophy
• The customers are ready
• Access them through niche providers who can
  provide the services that drive bandwidth usage
• Eg. Media.Net customer requirements
• Minimum ATM
• IP layer VPN/MPLS
• Local loop must be OC-3 or better

7
Current Media.net Network
Connection
Future
8
Vancouver Example
9
Use of Free Space Optics

• Benefits Local Loop or Optical Mesh Backbone
• Cost effective
• Re-deployable
• Ease of install
• Time to install
• Ability to cross geographic impediments
• Ability to cross municipal boundaries
• Available bandwidth options
• Ability to daisy chain units without
  infrastructure build

10
Local Loops and Free Space Optics
11
Local Loops and Free Space Optics
12
Local Loops and Free Space Optics
13
Local Loops and Free Space Optics
14
Selection Criteria

• Staff extremely responsive, seizes opportunity,
  agile
• Immediate attention commitment to customer
  service
• Bandwidth availability OC3, OC12, GigE
• Eye safe 1550 nm
• Power options 48 VDC or 110 AC
• Link margins multiple high power lasers
• Active pointing system
• Manageability SNMP logging diagnostics
• Quality -40C to 60C high winds to 120 km/hr
  housing
• Product roadmap future product designs

15
Obstacles and Challenges

• Roof rights new model of pricing required
• Link margins overcoming customer perceptions
• Distances customer demand pushes limits
• Fog in coastal areas
• Low lying clouds on tall buildings in certain
  micro-climates
• Customer objections
• Lack of high availability
• Lack of bandwidth
• Lack of security
• Unsafe
• Based on fear

16
Lessons Learned

• Lesson 1 supplier partnership crucial
• Understanding end customer value proposition
• Lesson 2 technology must be transparent
• Value is in transmission, not connectivity
• Lesson 3 link management and diagnostics
• Must integrate seamlessly into the NOC
• Lesson 4 preferred solution for
• Environmentally sensitive locations
• Culturally sensitive locations

17
Carrier Learnings

• Be prepared to do business in a different manner
• Seek niche businesses that drive increased
  bandwidth onto your network.
• Use new technologies to change business models
  and create opportunities that would not have
  previously existed

18
Conclusion

• Exciting new broadband applications in media,
  video and streaming, including automotive,
  medical, corporate
• Major benefits for
• Motion picture and television studios
• Post-production facilities
• Visual effects companies
• Free Space Optics
• Enabling technology
• Carrier-class FSO systems available
• Manageable challenges, risks
• Build-out in progress

19
Partners
and
CONNECTING THE CREATIVE COMMUNITY
WIRELESS AT THE SPEED OF LIGHT