Intro to Digital Media

1
Intro to Digital Media Multimedia

• Definition of Multimedia
• Design Process
• Multimedia Production
• Graphic Design Fundamentals

2
Defining Multimedia

• What is it?

3
Defining Multimedia

• What is it?
• The presentation of a computer application,
  usually interactive, that incorporates media
  elements such as text graphics, video, animation
  and sound on a computer
• TVs sensory power melding Computer interactive
  data
• Delivered by computer or electronic/digitally
  manipulated means

4
The Design Process

• Defining the Problem
• Research (Audience, Constraints, Goals)
• Build your Visual Vocabulary- search for samples
• Build on the work of others- combine in a new
  original way
• Thumbnails
• Roughs
• Comprehensives
• Presentation
• Ready for Press

5
Key to Multimedia Production

• Key Creativity Organization
• True Multimedia requires different products in
  your development toolbox

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Fundamentals of Design

• Design elements
• Line, Shape, Value, Color, Texture, Space
• Design principles
• Balance, Proximity, Alignment, Unity, Emphasis,
  Rhythm

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Basic Design Concepts

• Perception
• Dynamic Balance
• Gestalt
• Text Type
• Layout
• Color